The body contouring market is set to rise from $671.8 million in 2015 to more than $1.1 billion by 2022, representing a compound annual growth rate of 7.9%, according to research and consulting firm GlobalData.

The report states that this growth, which will occur across the 15 major markets of the US, France, Germany, Italy, Spain, the UK, Japan, China, India, Brazil, Australia, Canada, Mexico, Russia, and South Korea, will be driven by rising obesity rates, increasing numbers of men seeking cosmetic procedures, and advances in the availability and quality of non-surgical procedures.

“The global obesity epidemic is significantly increasing the number of people seeking body contouring procedures. Despite the fact that it is recommended to only use the procedures as a method to remove small pockets of fat, people continue to look for easier alternatives to diet and exercise for reducing their body fat content and are increasingly turning to body contouring,” says Brigitte Babin, GlobalData’s Analyst covering Medical Devices. “As this trend for a quick fix escalates, so does the size of the non-invasive body contouring market, which is another major driver of the overall body contouring market. The non-invasive segment is not in direct competition with the existing invasive or minimally invasive body contouring market.”

The non-invasive or non-surgical trend is primarily driven by patients who would otherwise not undergo any form of fat reduction or body contouring.

“For patients with an aversion for unnecessary surgery, fear of surgical complications, or financial restrictions, non-surgical options overcome all of these factors deterring patients from seeking body contouring treatments,” Babin says in a news release.

Alongside the advantages of non-surgical body contouring, a growing number of men seeking aesthetic treatments is also pushing up procedure volumes. The number of men who underwent non-invasive body contouring treatments in the US increased from 14,598 in 2012 to 26,902 by 2015, an annual increase of 22.6 percent. In 2015, 16.7 percent of non-surgical fat reduction procedures were performed on men in the US, with similar trends being seen in other countries.