MoleSafe USA, LLC is launching an interactive, online "Spot the Melanoma Challenge" where participants are presented with the difficulties of detecting skin cancer.
The challenge is designed to educate the greater community on the importance of regular skin exams and the fact that one in five people will get skin cancer in their lifetime. As a part of the program, participants are placed into a draw to win a $1,000 vacation gift voucher.
"As a key player in the industry, we fully support 'Skin Cancer Awareness Month' in May and are excited to launch this interactive and educational campaign to help spread awareness of the risks of skin cancer," says Kevin Sheridan, CEO MoleSafe, in a news release. "Hopefully, our fun interactive challenge will inspire people to get a checkup for themselves, their friends, family or colleagues.
"At MoleSafe we pride ourselves on being an innovative, caring company that makes life-saving skin surveillance technology available to all those at risk of skin cancer. Our goal is to protect and improve their quality of life," says Mark D Kaufmann, MD Chief Medical Officer, MoleSafe USA and associate clinical professor in the department of dermatology at the Icahn School of Medicine at Mount Sinai in New York. "There are over 1,250,000 individuals who have been diagnosed with melanoma in the USA and millions who are considered high risk for melanoma. Our world-class Skin Surveillance Program combines total body photography with clinical and dermoscopic imaging of moles/lesions, allowing MoleSafe to more accurately distinguish between benign lesions and those suspicious enough to warrant a biopsy. Most importantly, the evaluation is undertaken by a team of board-certified dermatologists who are pigmented lesion experts."