Neutrogena® Launches First-Ever Global Beauty Campaign

February 23, 2016

Neutrogena® is set to debut their first-ever global campaign: “Neutrogena. See What’s Possible.™”

A commercial voiced by Brand Ambassador and creative consultant Kerry Washington will feature real women following their passions.  In addition, the campaign includes digital content leveraged through social platforms in more than 27 countries.

Neutrogena® Brand Ambassadors including Washington, Jennifer Garner and Julie Bowen, and beauty vloggers from seven countries will share words of encouragement in the digital video series. In the first video, Julie Bowen will share how she defied what others told her about her dreams, and give advice for young women who may not think their own dreams are possible.

In addition to the global campaign assets, countries are adding local extensions. In the United States, the brand is partnering with the Girls Inc., an organization that inspires all girls to be strong, smart, and bold.

Women can view the campaign on the brand’s “Neutrogena. See What’s Possible™” website and Neutrogena® YouTube channel, and find inspirational content on Facebook, Instagram and Twitter channels in the United States. Women can also join the conversations by sharing their own personal stories and words of encouragement to empower other women across social media by using the hashtag #SeeWhatsPossible.

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