Dr. Macrene 37 Actives is rolling out a new needle-free anti-aging lip filler.

37 Actives High Performance Anti-Aging and Filler Lip Treatment is formulated with more than 20 anti-aging actives including high concentrations of hyaluronic acid and peptides to fight the appearance of wrinkles while targeting, filling, and treating the lip area.

"In my dermatology practice I noticed that the lip area is the most neglected in skin care and also the most resistant to in-office rejuvenating procedures. While injectable filler does work when done discreetly, we have all seen many cases where it does not look natural,” says Macrene Alexiades, MD, the New York City dermatologist who created the product line. "As a result, I set out to create a daily topical treatment that fills and rejuvenates the lips gradually and naturally. I am proud to present my new patent-pending lip formula containing plant-based actives and anti-aging ingredients to transform wrinkled and chapped lips to soft, plump and youthful lips over time,” she says on her website.

The new product retails for $95 at http://www.drmacrene.com/ and Space,NK. Apothecary