A New, Proactive Approach to Newborn Skincare


Aveeno Baby announced the launch of Healthy Start, a proactive approach to newborn skincare featuring a wash and balm duo that are safe to use on newborn skin from birth.

Aveeno Baby Healthy Start Newborn Wash is a nourishing cleanser made with prebiotic oat, oat extract, and glycerin to create a rich lather that gently cleanses delicate newborn skin and supports the natural moisture barrier when used together with Aveeno Baby Healthy Start Newborn Balm. This hypoallergenic baby body wash is pH balanced, tear-free, and formulated free of sulfates, fragrance, parabens, or phthalates.

Aveeno Baby Healthy Start Newborn Balm helps to moisturize, nourish, and comfort skin in newborn babies. Clinically proven to increase hydration and proactively support the skin moisture barrier, the formula leaves newborn skin feeling soft and smooth. Hypoallergenic and gentle on delicate skin, this balm is suitable for use from the first day of baby’s life. Its thick, enveloping texture mimics the multi-functionality of the Vernix Caseosa, the natural moisturizing layer that covers the baby in the womb. The formula, with a triple oat complex, nourishes with a blend of prebiotic oat, humectants, and ceramides to moisturize and support baby’s developing skin.

 The products will be available at major retailers nationwide, including Amazon.

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