Troy Aikman, diagnosed with stage II melanoma in 1998, has teamed up with Novartis for the Melanoma Just Got Personal campaign. The campaign has created personalized markings to show the different mutations of melanoma. Campaign partners are asking patients and supporters to show their strength, resolve and knowledge by sharing a photo of themselves wearing the marking that represents their particular form of advanced melanoma.

Melanoma Just Got Personal was developed in collaboration with melanoma patient advocacy organizations including AIM at Melanoma Foundation, the Melanoma International Foundation, and the Melanoma Research Foundation.