More than 75% of rosacea patients give up on a new product within a month.

This Rosacea Awareness Month, the National Rosacea Society (NRS) is highlighting the importance of consistency and patience when trying new therapies.

“Rosacea has no cure, but the signs and symptoms can go into remission through a combination of medical therapy and lifestyle changes,” says Dr. Estee Williams, assistant clinical professor of dermatology at Mount Sinai Medical Center, in a news release. “The timeline to achieve remission will be different for each individual depending on the disease presentation and severity. The key is consistency and patience.”

In a recent survey, the NRS asked rosacea patients how long they gave a new product or treatment to work before giving up on it. More than 75% said within a month, and more than half said two weeks or less. In contrast, dermatologists recommend sticking with a new therapy for at least 12 weeks before evaluating its effectiveness.

“There are more treatment options available for rosacea than ever before, including oral and topical therapies, laser treatments and the avoidance of environmental, emotional or food-related triggers, but each must be given ample time to work,” Dr. Williams says.

The best results are achieved when patients and their doctors work together to identify appropriate therapies and monitor their progress, Dr. Williams explains. When planning a new treatment regimen, she recommends that physicians take into account patients’ preferences to make sure they are interested, willing and able to adhere to the new regimen. Healthcare providers should also discuss when a reduction in symptoms can be expected and explain the link between medication efficacy and consistency of use.

Then, as treatment progresses and with the patient’s input, physicians may offer additional strategies. For example, once the bumps and pimples of papulopustular rosacea have cleared, a patient may add an alpha agonist to their routine to reduce persistent facial redness, Dr. Williams says. With the patient’s observation of its effects, physicians can suggest adjustments, such as application in different amounts at different times of day, to achieve the best result.

“Managing rosacea isn’t a single visit to the doctor, but an ongoing process, and for some patients it may take weeks or months to see improvement,” she says. “Fortunately, with today’s increasingly sophisticated tools and perseverance, it’s possible to successfully combat rosacea’s effects and dramatically improve each patient’s quality of life.”