Bodewell products that include proven actives like Colloidal Oatmeal and Salicylic Acid along with essential moisturizers and a novel botanical blend called BW22.

P&G Ventures is reintroducing Bodewell, a line of skin care products for people with eczema and psoriasis. 

Bodewell’s new eczema and psoriasis lines feature actives like Colloidal Oatmeal and Salicylic Acid along with essential moisturizers and a novel botanical blend called BW22.  They are free of steroids, parabens and fragrance – and no prescription is needed. Additionally, Bodewell offers a Dry Scalp Daily Shampoo and a Sensitive Skin Body Wash.

“Nearly 40 million people in the US are affected by eczema or psoriasis,” says John Scarchilli, Director P&G Ventures, the entrepreneurial arm of P&G,  in a news release. “But it can be difficult to find solutions that are both gentle and effective – and reasonably priced. We don’t think people should have to deal with tradeoffs when it comes to their skin care treatment so we designed Bodewell to be both gentle and powerful.”

After 4 weeks of use in a consumer study, 9 out of 10 people felt the Bodewell Daily Eczema Calming Cream made their skin feel healthy, and 8 out of 10 people agreed that the Bodewell Daily Eczema Calming Cream reduced the number of “bad skin days.” Bodewell Psoriasis Calming Cream also recently earned the National Psoriasis Foundation Seal of Recognition.

The following products are currently available at bodewellskin.com. Product prices range from $18-32 and customers can also take advantage of a 15% discount with subscription.

• Eczema Daily Calming Cream, $30
• Psoriasis Calming Cream, $32
• Psoriasis Scalp Relief Treatment, $32
• Psoriasis Soothing Spray, $32
• Dry Scalp Daily Shampoo, $18
• Sensitive Skin Moisturizing Body Wash, $18