PuraCap: Video Available to Educate Families, Children

A new video from PuraCap^® Pharmaceutical explores the effects of childhood eczema and how parents and kids can find relief.

As many as one out of every three kids suffers from this chronic skin condition. Beyond the constant itching, irritation and distraction caused by this silent skin disease, many children also endure bullying, teasing and a major hit to their self-esteem due to the inflamed, rough patches. When left untreated, eczema, which may begin during infancy, continues on into the child's teenage years and often lasts into adulthood. In fact, according to a survey by PuraCap^® Pharmaceutical, six in 10 adults report lower confidence as a result of eczema.

While many dermatologists agree that repairing the skin barrier is key to successful treatment, PuraCap says,50 percent of consumers are not familiar with skin barrier repair products. In fact, the number one treatment used to combat eczema is over-the-counter moisturizers, which may grant temporary relief, but don't provide lasting hydration or any repair.

"Eczema-afflicted skin has fundamental issues with the protective skin barrier," shares Dr. Jessie Cheung, Board-certified Dermatologist in Illinois. "EpiCeram replenishes the lost lipids in the skin with a unique blend of ceramides, cholesterol, and free fatty acids to help rebuild the skin barrier and bind moisture in the skin while keeping irritants out."

With a unique controlled-release technology, EpiCeram® delivers 24-hour barrier repair benefits with just twice-daily application. EpiCeram® is only available by prescription.