Real Housewife Gets Real About Self-Care, Coolsculpting

Bravo's "The Real Housewives of New York City” Sonja Morgan is the face of Coolscuplting’s new "Let's Get Real About Self-Care" campaign.

Morgan joins CoolSculpting in its mission to encourage women across the country by moving self-care to the top of their to-do list, including learning more about personalized body contouring. She will share her self-care tips and her own personal CoolSculpting story. She will appear in marketing materials, digital advertising and on CoolSculpting social channels, as well as participate in public relations activities. A U.S. sweepstakes, offering consumers the chance to win a free treatment, and new television ad will coincide with the start of the partnership in January 2019.

"I'm thrilled to be partnering with CoolSculpting and to talk honestly about taking the time to care for oneself," says Morgan in a news release. "I'm proud of the body I have at my age, and I work hard to stay active and healthy. But sometimes, one may want a little extra help - for me, CoolSculpting is the perfect complement to my existing self-care routine! It helps me look good on-and-off camera."

Through various media channels and at an in-person event in New York City on March 20, Morgan will share her self-care journey with fans and discuss her top beauty and wellness tips - from how she preps for red carpet moments in her own life to how she battles bikini denial. She'll be joined by dermatologist Dr. Daniel Belkin of Laser & Skin Surgery Center of New York to educate attendees about CoolSculpting.

"We're incredibly excited to have Sonja Morgan as the face of our 'Let's Get Real About Self-Care' program," says Brent Hauser, Vice President, Sales and Marketing, Body Contouring, Allergan. "Patients want to understand every detail of CoolSculpting - how the treatment feels, what results to expect, and more. With Sonja's help, CoolSculpting will educate women about freezing away stubborn fat and the value of self-care."