RoC Skincare Expands The Look Forward Project to Instill Optimism Among the Next Generation

August 2, 2023
RoC Skincare Expands The Look Forward Project to Instill Optimism Among the Next Generation image

As part of the initiative, RoC Skincare is launching new limited-edition skincare set curated by Sarah Jessica Parker.

RoC Skincare is expanding The RoC Look Forward Project in partnership with Sarah Jessica Parker. 

The initiative was first launched in 2022 to celebrate the power of optimism and its positive impact on long-term health and wellbeing. 

Now, the Look Forward Project is supporting the next generation via a multifaceted optimism education initiative geared towards adolescents. More than 5,000 students at middle schools across the country will benefit from corresponding resource kits, including activities, leader guides for dedicated lessons on the power of positive thinking, actionable tips and parent information to extend the conversation about mental health at home and beyond. 

As part of the initiative, RoC Skincare is launching new limited-edition skincare set curated by Sarah Jessica Parker. All profits from the set are being donated to support programs grounded in mental health advocacy and resource-sharing for the next generation of optimists and their parents.

"I try my very best to be an optimist and to confront each day and experience with that mindset," says Parker, in a news release. "As a mom, setting the next generation up for success is especially important to me. I'm proud to be a part of an initiative that provides the opportunity for young people to feel empowered as they head towards their futures."

RoC also shared new data1 demonstrating the need to provide young people with resources, support and advocacy to practice and benefit from the power of a positive mindset about the future,

More than half of women (59%) feel they were not optimistic when growing up and wish they had incorporated optimism into their lives at a younger age, according to a survey conducted by the brand.

Almost 70% of moms are concerned their negativity about the future could impact their child's outlook, and 97% of moms believe there should be more resources and support to ensure our children learn how to incorporate optimism into their lives. 

What’s more, 79% have tried to instill positive thinking in their children but felt unsupported or didn't know where to start, and 96% of moms wish there was support in our education system to teach kids how to incorporate positive thinking from a young age.

"Everything we do at RoC is grounded in the idea that everyone should be able to look forward to the years ahead. We want to help people feel optimistic and support them as they take care of their skin and themselves in pursuit of a fuller, happier and healthier future," says Fernando Acosta, Chief Executive Officer, RoC Skincare. "Following the initial launch of The Look Forward Project, we reflected on what we learned and how we can best continue our mission. One of the things we uncovered was people wished they had begun to incorporate a more positive mindset at a younger age, prompting us to dig deeper into the idea of supporting people from early on in their journey."

Contributors to The Look Forward Project adolescent education program include:

  • Dr. Deepika Chopra, also known as the "Optimism Doctor" and founder of the Things Are Looking Up Brand.
  • Dr. Josie Howard, psychiatrist and psychodermatology specialist with expertise on the interplay of skin health and emotional wellbeing
  • Therapist Shani Tran, LPCC, who founded The Shani Project to bring a safe space to those in need.

The brand is also collaborating with charitable partner, SeekHer Foundation, to launch the RoC x SeekHer Look Forward Community Program and encourage a life-long integration of optimism and mental health practices among participants and their children, as well as the #LookForward Youth Advocacy Council to support adolescents in forming peer-to-peer circles through a leadership program culminating with a dedicated certification in advocacy training.

RoC Skincare is also encouraging people to be advocates for themselves and others on social media with uplifting, inspirational messages via the #BeARoC TikTok campaign, featuring a boost of optimism from Parker.

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