SEEN Expands Pediatric Line with Fragrance-Free Baby Shampoo and Body Wash

SEEN has announced the launch of SEEN Baby 2-in-1 Fragrance Free, a new ultra-gentle shampoo and body wash designed specifically for infants and young children with sensitive or eczema-prone skin, according to a news release from the manufacturer.

The dual-use formula is free of sulfates, fragrances, and a number of common irritants, including cocamidopropyl betaine—a surfactant previously named “Allergen of the Year” by the American Contact Dermatitis Society. The formulation also excludes dyes, parabens, phthalates, silicones, formaldehyde-releasing preservatives, and gluten. The tear-free cleanser aims to support skin health by minimizing potential triggers of dermatitis or irritation, according to the news release.

SEEN Baby 2-in-1 has received both the National Eczema Association (NEA) Seal of Acceptance and the SkinSAFE Trusted Choice designation. SEEN differentiates its product by explicitly avoiding allergens often found even in products labeled for infants. The formula has been clinically tested to be non-irritating and safe for daily use on delicate skin and hair.

The product, launched May 1, is now available.