Shmuel Gov Named COO of Strata Skin Sciences

December 4, 2023

The Company has also hired Dr. Amandeep Kaur as Vice President of Marketing and Business Growth.

Shmuel Gov is the new Chief Operating Officer (COO) of STRATA Skin Sciences.

The Company has also hired Dr. Amandeep Kaur as Vice President of Marketing and Business Growth.

Mr. Gov brings more than 30 years of industry experience in medical device business, operations, and R&D and, most recently, was STRATA’s Senior Vice President and General Manager in charge of operations at the Company’s manufacturing and R&D facility in Carlsbad, CA.  Prior to joining the Company as Vice President and General Manager, he managed the acquisition of LasikPlus for Photomedex (from whom STRATA acquired its core XTRAC and VTRAC product lines. In 2015, he transitioned to STRATA after STRATA acquired XTRAC and has led the technological updates and the R&D of the XTRAC product line, including the launch of S3 and Momentum. He has also created an in-house call center and enhanced the reimbursement support functions. Mr. Gov holds degrees in electronics engineering and international business management.

“I am truly honored to take on the pivotal role of Chief Operating Officer. This promotion not only acknowledges my individual contributions but also reflects the unwavering dedication of our exceptional team. I look forward to leading and contributing to STRATA’s growth, promoting operational excellence, and tackling the challenges ahead. Together, we will reach new heights and achieve success in our shared journey,” says Mr. Gov in a news release.

Additionally, Dr. Kaur has rejoined STRATA. In her previous tenure at STRATA, Dr. Kaur led the XTRAC at-home initiative, managed multiple clinical studies and their publications, and worked closely with the clinical, marketing, and sales teams. Dr. Kaur earned her Master of Business Administration from Cornell University Johnson School of Business.

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