The Skin Cancer Foundation has appointmented Bill Ridenour to the role of senior director of partnership development. Ridenour’s career has spanned over 30 years in the advertising industry and this new position marks a switch to the nonprofit sector. Prior to his appointment, Ridenour served as vice president and publisher for the Connecticut-based Serendipity magazine, where he oversaw both print and digital advertising sales. He also spent over 20 years in various sales and management positions at Time Inc., working with titles including Money, Time, Sports Illustrated and Fortune.

“Bill’s experience will bring a tremendous amount of value to our team,” said Dan Latore, executive director of The Skin Cancer Foundation. “His track record of developing meaningful and effective partnerships will serve him well as he connects the Foundation with brands that want to align with our mission.”

In his new role, Ridenour is responsible for cultivating the Foundation’s corporate partnerships by building upon existing relationships and developing new ones. He plans to widen the Foundation’s corporate network to include automobile manufacturers, financial services companies and telecommunications organizations.

“I’m thrilled to join such a prestigious organization that plays an integral role in improving public health,” Ridenour said. “I’m confident that brands will see the value of connecting to a cause that undoubtedly affects many of their employees and customers, given the high prevalence of skin cancer.”

Ridenour was one of several new hires at the Foundation in 2016. Mae Fang was hired as a web developer and the Marketing Communications department was expanded with the hiring of Victoria Stovall as digital content manager and Ali Venosa as communications coordinator. Stovall joins the Foundation from Bloomberg, LP, where she served as a Content Marketing and Community Manager. Venosa previously worked as a neuroscience reporter for the online health news outlet Medical Daily. Stovall and Venosa’s positions support the organization’s media relations, digital marketing, advocacy and education efforts.