Funds raised through this public educational campaign will go to the SOCS Foundation to help support research and mentorship in skin of color dermatology.

The Skin of Color Society (SOCS) has established a national health awareness day known as My Best Winter Skin Day, kicking off an annual seasonal campaign built around public education, volunteerism and giving.

Funds raised through this public educational campaign will go to the SOCS Foundation to help support research and mentorship in skin of color dermatology.

My Best Winter Skin Day (MBWS) launched nationally on October 24, featuring two successful community outreach events in Chicago and Washington, D.C., involving teams of SOCS members, medical students and dermatology residents from Northwestern University and Howard University respectively.

As part of their public outreach activities, participating SOCS volunteers shared educational tips for managing winter skin that were developed by the SOCS Patient Education Committee, and distributed free moisturizers donated by campaign sponsors, La Roche-Posay and CeraVe. Campaign support was also provided by Restore Hair.

Building on the tremendous momentum of these two launch events, SOCS members in 18 states in the USA have committed to conduct outreach events in their communities and on college campuses in the coming winter months. In a variety of settings, SOCS volunteers will distribute MBWS educational material and donated moisturizers in SOCS-branded travel bags to raise awareness about optimal winter skin care and generate donations to the SOCS Foundation.

To learn more about how to engage with SOCS and support mentorship and research, as well as the My Best Winter Skin Campaign, visit here.

PHOTO CAPTION: Chicago volunteers (top) with SOCS members (center l-r): Drs. Roopal Kundu, Caroline Robinson & Elizabeth Kiracofe) with Northwestern Univ. Dermatology Interest Group students, led by Pres. Hannah Soltari (seated, far right). Lower: Volunteers from the Howard Univ. Dermatology Society, led by Shanae’ Henry & Ugonna Nwannunu, (far left), with Andrea Speight, Sr. Mgr. Medical & Community Relations- DEI, Integrated Medical Communications, L’Oréal Dermatological Beauty (far right).