Solta Medical Launches Consumer Campaign to Empower LGBTQ Community

June 7, 2016

Solta Medical, a division of Valeant Pharmaceuticals North America LLC, is supporting the LGBTQ community through a focused consumer campaign that will help shed one more layer to reveal one’s true self. In addition, Solta Medical was the exclusive medical aesthetic category sponsor of the One Magical Weekend LGBTQ event at Walt Disney World Resorts on June 3, 4, and 5. 

The company introduced guests  its Clear + Brilliant pélo laser hair removal system at the One Magical Weekend Gay Biz Expo sponsored by HotSpots Media Network, according to Tom Christ, National Brand Manager for HotSpots Media Network. He said the exposure to members from 23 countries and 43 states placed their brand front and center in the LGBTQ marketplace.

As an honored supporter of the LGBTQ community, Solta Medical, through the launch of its multimedia consumer campaign for its laser hair removal system Clear + Brilliant pélo™ and in partnership with Edge and Rivendell Media, is embracing the importance of supporting and empowering the LGBTQ community.

The campaign also has a sweepstakes component from June 1 to July 31, which consumers may enter for a chance to win a hair removal skin renewal treatment giveaway, allowing one lucky winner the chance to receive two free treatments with a physician and aesthetic industry expert. The sweepstake will be promoted through digital and print publications that focus on supporting the LGBT community such as HotSpots, Next, Watermark, and South Florida Gay News. For more details, visit  

“We are humbled by the opportunity to debut our Clear + Brilliant pélo consumer campaign during such an important event for the LGBTQ community, and are honored to be the sole medical aesthetic sponsor,” said Vladimir Paul-Blanc, General Manager at Solta Medical.  “Our commitment to the LGTBQ community is one we take seriously, and we continue to look for ways to offer support that can directly impact the community.”

The Clear + Brilliant pélo laser combines linear scanning with integrated contact cooling to maximize efficacy and speed, while enhancing patient comfort.  Its large treatment window of 50 mm by 15 mm and customizable settings make it fast and easy for anyone to get rid of unwanted hair.


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