St. Ives Launches Social Media Contest to Help Reduce College Students' Financial and Skin Stress

October 19, 2021
St Ives Launches Social Media Contest to Help Reduce College Students Financial and Skin Stress image

The brand aims to give one student the opportunity to win a #StIvesScholarship of up to $50,000 in free funds for tuition and books.

St. Ives –with its new Solutions product line –aims to give one lucky student even less to stress about, offering the opportunity to win up to $50,000 for free tuition and books for one year as well as a year's worth of St. Ives Solutions for glowing skin.

With the help of actress and recent college student Sierra Capri, St. Ives is inviting undergraduate students everywhere to share the good, clean, fun ways they de-stress for the opportunity to win.  Capri announced the contest on her Instagram page through an in-feed video that spotlights the fun ways she combats stress. 

"As a full-time student studying biology who was also juggling acting auditions, I remember the financial stress of college like it was yesterday," says Capri in a news release.  "Many times, that stress would manifest as breakouts. I wish at the time I had a line like St. Ives Solutions – it's an easy, low-stress approach to caring for skin and keeping it in glowing condition."

To enter, undergrads can create their video and tag the brand (@stivesskin) while using the hashtags #StIvesScholarship and #Contest.  While Capri includes St. Ives' new products in her video, contestants don't need to as purchase is not required for entry. 

Undergraduate students have until November 5th to complete and post their video to Instagram (main feed). To learn more about the contest, visit:

The new line includes two Acne Control products to help fight breakouts and two Clear Skin products to care for post-acne skin. 

In addition to helping St. Ives spread the word about the social media contest, Capri will also host an Instagram Live from her handle, where she'll chat with fans and students on her self-care and stress management tips and tricks.  

"We know the cost of college is an issue that can weigh on the minds of Gen Z," says Dawn Hedgepeth, Vice President of Skin Care at Unilever. Hedgepeth continues, "At St. Ives, we believe in infusing fun into one's daily routine to find ways to de-stress. We hope our new Solutions range – a collection of effective and affordable products – will help reduce the stress of skincare, especially when it comes to breakouts. We're also excited to offer one lucky student the opportunity** to win funds for free tuition and books to help alleviate some of that financial stress."

St. Ives' Solutions range includes: 

St. Ives Solutions Acne Control Cleanser, SRP of $5.99 for 8 oz.

  • Made with salicylic acid to clear blemishes and help prevent new blackheads and whiteheads from forming 
  • Made with 100% natural tea tree extract 
  • Oil-free, paraben free, non-comedogenic, and dermatologist-tested 

St. Ives Solutions Acne Control Spot Treatment, SRP of $6.99 for 0.75 oz 

  • Speedy spot treatment starts working FAST to zap zits 
  • Visibly reduces pimple size, redness, and swelling 
  • Made with 100% natural tea tree extract 
  • Dries clear for use on all skin tones 
  • Made with maximum strength 2% salicylic acid treatment 

St. Ives Solutions Clear Skin SPF Moisturizer, SRP of $6.99 for 3 oz.

  • A hydrating lightweight gel-cream ideal for all acne-prone skin 
  • Applies sheer on all skin tones 
  • Made with 100% natural tea tree extract 
  • SPF 25 to help prevent sunburn 

St. Ives Solutions Clear Skin Toner, SRP of $5.99 for 8.5 oz. 

  • 3-in-1 skin solution made with witch hazel and 100% natural tea tree extract 
  • Removes dirt, oil and makeup and shrinks the appearance of pores 
  • Bottle made with 100% recycled plastic 
  • With vitamin B3 (niacinamide), brightens skin and helps to fade dark spots and provide even tone

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