Holly Thaggard and Amanda Baldwin scaled Supergoop! by bringing in investors and dermatologists to create an entire new category: a lifestyle brand dedicated to sunscreen.

Holly Thaggard and Amanda Baldwin of Supergoop! are Ernst & Young LLP’s Entrepreneurs of the Year for 2022.

The Entrepreneur of the Year program honors and elevates entrepreneurs who think big and act boldly to change our world for nearly four decades.

Holly and Amanda were selected by an independent panel of judges from 206 Entrepreneur Of The Year regional winners from 190 companies across the US. Together, Holly and Amanda are fighting skin cancer and have scaled Supergoop! by bringing in investors and dermatologists to create an entire new category: a lifestyle brand dedicated to sunscreen.

“Recognizing and celebrating ambitious leaders who are disrupting markets and remaking industries all while improving lives is at the very core of Entrepreneur Of The Year,” says Andrew (AJ) Jordan, EY Americas Entrepreneur Of The Year  Directorm in a news release. “Holly and Amanda have stood out in an extremely competitive industry by demonstrating an uncanny ability to create and market SPF-boosted skincare and beauty products in a way that makes consumers excited to use them. The mission-driven duo has grown a booming business built on trying to save lives. They exemplify the values of the program, and we are so excited to celebrate them as the Entrepreneur Of The Year 2022 National Overall Award winners.”

When Holly learned that her best friend had been diagnosed with skin cancer in her twenties, she made it her mission to change the odds from one in five to one in 5,000. She knew that the best way to change consumer behavior was to create healthy habits by teaching young children about the importance of protecting their skin from the sun. She also realized she needed help taking her company to the next level, recruiting Amanda, a CEO with significant marketing experience in the cosmetics industry. Today, Supergoop! offers over 40 SPF-boosted skincare and beauty products that promote everyday sun care. The company sells through its own direct-to-consumer website and retail partners, and in 12 countries, including Canada, China,  and the UK.

The company continues to be mission-driven, with its scale now funding its giving program, Ounce by Ounce, which distributes free sunscreen in schools, and enables its work with various stakeholders in the government and other nonprofit organizations to ensure sun safety, particularly among children and underserved populations.