According to a new Neutrogena Survey conducted online by Harris Poll, more than 4 in 5 parents of children under 18 years old say their children do not wear sunscreen on a daily basis— despite over 9 in 10 Americans believing sunscreen is important for protecting a child’s health.

Perhaps more alarming? Nearly one quarter of parents of children under 18 years old (22%) don’t know that a few painful sunburns during childhood can double a person's odds of getting skin cancer later in life.

Fewer than 20 percent of moms of children under 18 years old (18%) say they apply sunscreen to themselves on a daily basis.

Neutrogena is launching the MimicMommy MOVEment, to rally moms to help change skin cancer statistics and raise the first generation of sun-safe children. Neutrogena teamed up YouTube stars the Holderness Family to encourage all to get up and DANCE their way to sun protected skin. Check out how in the new video here: The #MimicMommy Dance. To help support this important cause, Neutrogena will donate $10K to the Children’s Melanoma Prevention Foundation.