Galderma’s latest campaign Mom Genes™ aims to change the way moms and daughters talk about and approach facial aging.

Fully 82 percent of moms hope facial aging is easier for their daughters, but more than half never talk about it together, according to a new survey commissioned as part of the campaign.

“Women can learn a lot about how the process may affect them by observing and talking about the changes their moms go through,” says New York City dermatologist Doris Day, MD. “The great news is both moms and daughters have more options than ever before for addressing facial aging, thanks to recent innovations in skin care and treatments that can help maintain skin health and natural beauty.”

Approximately two-thirds (67 percent) of moms and daughters report they frequently worry about their face showing signs of aging, the Mother-Daughter Facial Aging Survey showed. This number rises to 77 percent among daughters who report they are aging like their mom. Furthermore, the vast majority of moms (90 percent) and daughters (88 percent) surveyed believe expectations to look younger longer are greater now than in the past.

More than three-quarters (77 percent) of daughters and two-thirds (66 percent) of mothers agree that they would be more interested in a facial treatment at a healthcare specialist’s office if they could get more natural-looking results. 81percent of mothers would support their daughter getting a facial treatment at a healthcare specialist’s office if she wanted one.

To kick off the Galderma Mom Genes™ campaign, women are encouraged to celebrate moms and the role of “mom genes” by posting a recreation of a favorite photo of their mom to MomGenes.com. For every photo posted, Galderma will donate $5 (up to $50,000) to National Charity League, Inc., a non-profit organization dedicated to fostering the mother-daughter relationship.

About the Mother-Daughter Facial Aging Survey

The Mother-Daughter Facial Aging Survey was conducted online by Wakefield Research on behalf of Galderma Laboratories, Inc. among a representative sample of 1,002 women in the United States (502 women ages 50+ with daughters ages 25-40 and 500 women ages 25-40 between October 30 and November 5, 2015). The margin of sampling error at the 95percent level of confidence is +/- 4.4 for the total respondents.