Taylor Fritz Partners with La Roche-Posay for Sun Safety Campaign

La Roche-Posay has partnered with professional tennis player Taylor Fritz to promote awareness of sun safety practices, according to a news release.

Taylor Fritz, currently the highest-ranked American male tennis player, will serve as the sun safety spokesperson for La Roche-Posay to highlight the necessity of sunscreen use and other protective measures against UV radiation. As someone frequently exposed to the sun due to his profession, Fritz is well-placed to advocate for these practices. 

"Playing a sport that follows the sun year-round makes it so important to have the right sun protection," Fritz said in a press release. "That is why I'm excited to partner with La Roche-Posay, to know I'm going to always be protected on and off the court no matter where I'm playing. It also means a lot to me that I'll be able to help share the importance of sun protection to defend against skin cancer." 

La Roche-Posay said it is dedicated to increasing public awareness about skin cancer prevention and the advantages of regular sunscreen use. The partnership with Fritz includes a series of educational campaigns and public appearances where he will share his experiences and tips for sun protection.

Source: La Roche-Posay news release. July 15, 2024.