The Melanoma Research Alliance and SPOTMYUV are renewing their partnership to promote sun safety and effective use of sunscreen.

The two organizations will co-develop sun safety and skin cancer prevention materials that empower consumers to protect themselves and those they love from UV exposure. In addition, MRA will distribute more than 10,000 SPOTMYUV UV Detection Stickers at events throughout the summer. Each sticker gives the wearer a personalized reminder of when it is time to reapply their sunscreen.

"Our original behavioral studies showed that SPOTMYUV Detection Stickers helped wearers use sunscreen more effectively by reapplying more often and using 25% more sunscreen overall," says Chad Sweeting, inventor of SPOTMYUV, in a news release. "As a personalized reminder of UV exposure, using SPOTMYUV reinforces and improves sun-safe habits."

"It's very clear that we have so much work to do to make Americans understand the importance of sun safety and its role in preventing melanoma and other types of skin cancer," adds MRA Chief Executive Officer Marc Hurlbert, PhD. "That's why we are so pleased to continue our partnership with SPOTMYUV to promote sun safety and highlight how to use sunscreens effectively."