Vivacare has launched its new <a href="http://www.findadermatologist.com" target="_blank">Find a Dermatologist</a> Directory to help dermatology professionals reach prospective patients and share their unique approach to patient care.

The Find a Dermatologist directory lists U.S.-based dermatologists, dermatology physician assistants (PAs) and dermatology nurse practitioners (NPs) who have shown a commitment to patient education. Those physicians and medical providers who display Vivacare patient education content on their websites are profiled in the Directory. Dermatology professionals are also invited to share their own 'expert opinions' regarding dermatology topics. Expert opinions that offer helpful insights for a patient audience are featured in the Directory and increase the author's visibility online.

By creating a Vivacare account, physicians or medical groups can quickly create their own free, personalized 'Health Library' that is pre-populated with hundreds of patient handouts, videos and other resources that can be printed in the office, viewed on a mobile device or displayed on a medical practice website. By being integrated onto a practice website, the 'Health Library' efficiently delivers in-depth health information to patients at the point of care from the source they trust most.…their own doctor.

Vivacare’s newly released 'Expert Opinion' function enables a physician to supplement the Health Library with his or her own professional perspective regarding selected topics. For instance, dermatologists may add their expert opinion regarding sunscreen, with details about which ingredients to look for and which brands to consider buying. Expert opinions provided by dermatologists are published to the Find a Dermatologist Directory to highlight the doctor’s unique approach to patient care.

Atlanta dermatologist Dr. Jonathan Weiss of Gwinnet Dermatology shared his “expert opinion” regarding the use of over-the-counter acne medications. Similarly, New York City dermatologist Dr. Nelson Novick has reviewed several cosmetic dermatology procedures, including non-surgical facelifts and lip enhancement.

“Vivacare’s goal is to support medical professionals who are committed to patient education”, said Dr. Mark Becker, pediatrician and founder of Vivacare. "The Find a Dermatologist Directory enables dermatologists to share their professional expertise and insights with the community and reach prospective patients who appreciate learning the doctor's unique approach to care."

In addition to the new Dermatologist Directory and Expert Opinion function, Vivacare recently announced the publication of Spanish-language patient handouts, and the release of social media tools that enable medical practices to distribute patient education content through Facebook, Twitter, Google+, and other social media channels to boost their online marketing efforts.