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Marketing trends in 2020 – Dermatology gets more social
https://practicaldermatology.com/topics/practice-management/marketing-trends-in-2020-dermatology-gets-more-social/19712/Social media is the place to be for dermatology practices in the New Year. Check out these tips from Ekwa Marketing (www.ekwa.com) to help you build your following, and your patient base.Marketing Tips: WIFM?
https://practicaldermatology.com/topics/practice-management/marketing-tips-wifm/19060/When you want to succeed, think about "What's in it for me?"--from the patient perspective. IF Marketing's Tracy Drumm explains.Marketing Lessons Learned: TOIB
https://practicaldermatology.com/topics/practice-management/marketing-lessons-learned-toib/19062/Learn about the TOIB strategy for ensuring effective marketing and mailings for your aesthetic practice from Tracy Drumm of IF Marketing.Crazy Marketing that Works
https://practicaldermatology.com/topics/practice-management/crazy-marketing-that-works/19063/What is the craziest marketing strategy you've ever used--that worked? Tracy Drumm describes a clever idea for targeting the right demographic for a busy aesthetic practice.Build a Marketing Strategy Around Awareness “Holidays”
https://practicaldermatology.com/topics/practice-management/build-a-marketing-strategy-around-awareness-holidays/23809/Insights on how to spotlight three upcoming observances to market your practice.The Dermatology & Aesthetics Mergers and Acquisitions Market
https://practicaldermatology.com/issues/practicaldermatology-com-march-2025/the-dermatology-aesthetics-mergers-and-acquisitions-market/33166/Over the past decade, the dermatology and aesthetics mergers and acquisitions (M&A) market has experienced notable trends that continue to shape its trajectory.Making the most of video marketing
https://practicaldermatology.com/topics/practice-management/making-the-most-of-video-marketing/19940/If you are looking for a way to make your dermatology content more personal, more engaging, and more popular – then you probably need to incorporate more videos. The latest update from Ekwa Marketing covers the basics of how to do just that.Maximize the marketing benefits of new dermatology devices
https://practicaldermatology.com/topics/practice-management/maximize-the-marketing-benefits-of-new-dermatology-devices/18354/New equipment and devices can mean new patients pouring through the doors of your dermatology office – but only if you market them effectively. Check out this Ekwa Marketing educational video to find out the best way to spread the word, and what marketing pitfalls to avoid.PR Is the Next Big Thing for Online Dermatology Marketing
https://practicaldermatology.com/topics/practice-management/pr-is-the-next-big-thing-for-online-dermatology-marketing/22954/Dermatology marketers should evaluate current SEO to make room for public relations strategies.Eight Internet Marketing Trends Dermatology Marketers Should Follow in 2018
https://practicaldermatology.com/topics/practice-management/eight-internet-marketing-trends-dermatology-marketers-should-follow-in-2018/20498/Some vital trends may develop in 2018 to impact your dermatology marketing strategy.