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Guidelines for PsO, SRT; Promising Data from Sienna
https://practicaldermatology.com/series/dermwire-tv/dermwiretv-guidelines-for-pso-srt-promising-data-from-sienna/19551/Two new guidelines from the American Academy of Dermatology and the National Psoriasis Foundation outline best practices for treating psoriasis, with a focus on comorbidities and biologic treatment. A new retrospective study shows a cure rate above 97 percent among older patients treated with superfIs Your Dermatology Website Ready to Go Mobile?
https://practicaldermatology.com/topics/practice-management/go-mobile/18440/Know best practices for creating a mobile-friendly websites and preparing for Google's Mobile First index. Since 2015 mobile search has outpaced desktop search, and the gap is widening. Know what you need to succeed in this Ekwa.com Marketing Educational video.Golden Achievement: Dr. Michael Gold on Lifetime Award at CSF 2016
https://practicaldermatology.com/topics/practice-management/golden-achievement-dr-michael-gold-on-lifetime-award-at-csf-2016/18712/Michael H. Gold, MD was recognized December 2016 at the Cosmetic Surgery Forum in Las Vegas with the Lifetime Contribution to Aesthetics Award by CSF Founder Joel Schlessinger, MD. Speaking about the award, Dr. Gold shares his perspective as a global educator and practitioner (Dr. Gold cofounded thePsoriasis: Guidelines and Clinical Pearls
https://practicaldermatology.com/topics/general-topics/psoriasis-guidelines-and-clinical-pearls/19339/Psoriasis specialist Jerry Bagel, MD speaks with host Joshua Zeichner, MD about new Treatment Guidelines, their impact on clinical decision making, and his own approach to patient care. Watch now for tips on patient management and treatment selection. Bonus Material: Dr. Bagel addresses the subjectDr. Ross Discusses Experience with Gemini Laser
https://practicaldermatology.com/topics/aesthetics-cosmeceuticals/dr-ross-discusses-experience-with-gemini-laser/19470/“There are a lot of new technologies out there, but one of the tried-and-true technologies is KTP laser and the long-pulse YAG laser. And the Gemini fits the bill for both of those wavelengths. So in a sense the Gemini is a time-tested product. It has served us well at our clinic, both at the NavySCALE 2024: Dr. Linda Stein Gold on Benzyne Release From Benzyl Peroxide
https://practicaldermatology.com/conferences/scale-2024/scale-2024-dr-linda-stein-gold-benzyne-release-from-benzyl-peroxide/26373/Linda Stein Gold, MD, discusses the new information on benzyl peroxide and its implications at Music City SCALE.DermWireTV: Spevigo for GPP; Derms on Acne Experience; IFPA Takes PsO to the Gaming World; La Roche-Posay at the US Open
https://practicaldermatology.com/topics/skin-cancer-photoprotection/dermwiretv-spevigo-for-gpp-derms-on-acne-experience-ifpa-takes-pso-to-the-gaming-world-la-roche-posay-at-the-us-open/20136/Boehringer Ingelheim’s Spevigo is the first FDA-approved treatment option for generalized pustular psoriasis (GPP) flares in adults. Spesolimab is a novel, selective antibody that blocks the activation of the interleukin-36 receptor. Dermatologists, dermatology physician assistants, and dermatologySEO basics- Google ranking factors that you can’t afford to ignore
https://practicaldermatology.com/topics/practice-management/seo-basics-google-ranking-factors-that-you-cant-afford-to-ignore/20086/Are you overwhelmed by the abundance of SEO tips and Google ranking factors? At a loss for where to focus your efforts? Check out this video from Ekwa Marketing (www.ekwa.com) for the shortlist of what really matters in dermatology marketing.Five ways to “get real” via marketing and the power of authenticity
https://practicaldermatology.com/topics/practice-management/five-ways-to-get-real-via-marketing-and-the-power-of-authenticity/20058/Let’s get real. Authenticity matters to today’s health care consumers. In this video, Ekwa Marketing (www.ekwa.com) walks dermatology practices through five ways to stand out from the pack. We encourage all providers to consider how the likes of the ingredients they use, the vendors they patronize,Four Gen Z trends that dermatology practices should know
https://practicaldermatology.com/topics/practice-management/four-gen-z-trends-that-dermatology-practices-should-know/20007/As Generation Z continues to mature, their behaviors as consumers will increasingly guide how practices and other organizations appeal to them. Why not get a jumpstart? At Ekwa Marketing, we got into the heads of a generation that is increasingly exerting its influence on household buying decisions