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Instagram Marketing for Your Dermatology Practice
https://practicaldermatology.com/topics/practice-management/instagram-marketing-for-your-dermatology-practice/18212/The growth of Instagram over the years has ensured it has an immense audience across the globe. This Ekwa Marketing video demonstrates how you can use Instagram as a tool for promoting your dermatology practice.The Aesthetic Revolution and the Rise of Cosmetic Dermatology
https://practicaldermatology.com/topics/aesthetics-cosmeceuticals/watch-now-the-aesthetic-revolution-and-the-rise-of-cosmetic-dermatology/18350/No doubt the practice of dermatology has been shaped by the emergence of minimally invasive aesthetic interventions. This second of four episodes exploring the history of dermatology takes a look at the evolution of cosmetic dermatology.Customized Skincare Recommendations
https://practicaldermatology.com/topics/aesthetics-cosmeceuticals/customized-skincare-recommendations/18490/There is no one formulation that is right for every patient. Dr. Humphrey shares some of her favorite ingredients and types of products for patients in every decade of life.Surgical Tips from a Mohs Surgeon
https://practicaldermatology.com/topics/aesthetics-cosmeceuticals/surgical-tips-from-a-mohs-surgeon/18694/There are many options for healing defects or treating scars after skin cancer excisions. Joel L. Cohen, MD shares tips for success.Calming the Burn
https://practicaldermatology.com/topics/practice-management/calming-the-burn--fcwecwfe/18533/Physician burnout is a growing reality of today's healthcare landscape. Andrea Murina, MD talks about the problem, its increase, and its implications for dermatology. She also shares tips for finding balance.To Be Shorr: Negotiate with Confidence
https://practicaldermatology.com/topics/practice-management/to-be-shorr-negotiate-with-confidence/18717/Knowing when and how to negotiate is key. Sometimes, the best outcome is possible when a third party negotiates on your behalf. Jay Shorr explains in this edition of To Be Shorr.Advances in Treating NMSC
https://practicaldermatology.com/topics/skin-cancer-photoprotection/advances-in-treating-nmsc/18742/Dr. Goldenberg discusses the benefits of timed sequential therapy using two modalities — destructive therapy followed by field therapy — for actinic keratoses. He also talks about treatment options for advanced basal cell carcinoma, squamous cell carcinoma, and merkel cell carcinoma.Online Reputation Management: Take Charge
https://practicaldermatology.com/topics/practice-management/online-reputation-management-take-charge/18601/Why is reputation management important for healthcare practices? Medical practices have an expectation to protect. Negative opinions can be shred quickly and widely, swaying patient opinion. A majority of individuals (88%) trust online reviews as much as personal recommendations, according to researUnderstanding the Cosmetic Patient
https://practicaldermatology.com/topics/practice-management/understanding-the-cosmetic-patient/18785/Laurie Hurt, Marketing Director for Cosmetic Surgery and Dermatology at CareCredit, shares insights on the research and buying habits of cosmetic surgery patients gleaned from The Path to Purchase Study.Driving Growth in the Dermatology Practice
https://practicaldermatology.com/topics/practice-management/driving-growth-in-the-dermatology-practice/18630/Robert Rullo reminds dermatologists to think beyond being just a clinician and to remember they are also running a business. He discusses key business philosophies clinicians need to be aware of and common obstacles that inhibit geometric practice growth. Generations