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Advocacy and Research
https://practicaldermatology.com/series/the-practical-dermatology-podcast/advocacy-and-research/36479/The latest news and updates, plus Harrison Nguyen, MD, MBA, MPH, FAAD, discusses addressing barriers to maximizing biologics for psoriasis, and Mark Lebwohl, MD, FAAD, joins Practical Dermatology Chief Medical Editor Neal Bhatia, MD, FAAD, to talk about some of the latest research he has been involvEngagement: Still Key to Healthcare Marketing in the Digital Age
https://practicaldermatology.com/topics/general-topics/engagement-still-key-to-healthcare-marketing-in-the-digital-age/21671/New economic conditions call for a strategy shift in medical practice management, and new digital opportunities can play an important roleBurnout; Qwo Campaign; Differin, Cetaphil Programs; DermTech Data: DermWireTV
https://practicaldermatology.com/topics/skin-cancer-photoprotection/burnout-qwo-campaign-differin-cetaphil-programs-dermtech-data-dermwiretv/20063/The Dr. Lorna Breen Health Care Provider Protection Act is headed to the president, as the latest Medscape Physician Burnout and Depression Report shows more than half of physicians experiencing burnout say it has a strong or severe impact on their life. Differin marks Retinoid Awareness Week. CetapDermWireTV: NPF on Boosters; Galderma Raises Awareness, World Eczema Day, and more
https://practicaldermatology.com/topics/psoriasis/dermwiretv-npf-on-boosters-galderma-raises-awareness-world-eczema-day-and-more/20002/Launched on World Eczema Day, the Global Patient Initiative to Improve Eczema Care represents 11 patient organizations from eight countries. The initiative is supported with funding from LEO Pharma. GlobalSkin marked World Eczema Day by calling on health care professionals, health policy decision maEvent Marketing: Strategies to Spotlight Your Practice and Cosmetic Services
https://practicaldermatology.com/topics/practice-management/event-marketing-strategies-to-spotlight-your-practice-and-cosmetic-services/20335/The notion of hosting an event can be overwhelming, but many practices find the endeavor worthwhile. Ahead are tips for success—and a word of caution.Optimize Online Video Marketing to Improve your Search Rankings
https://practicaldermatology.com/topics/practice-management/optimize-online-video-marketing-to-improve-your-search-rankings/21224/Content that delivers real value to potential patients is far more important than attracting search engine robots.How Do You Compare? Financial Benchmarking Survey Measures Aesthetic Market
https://practicaldermatology.com/topics/practice-management/how-do-you-compare-financial-benchmarking-survey-measures-aesthetic-market/23002/Results of an annual benchmarking survey among medical aesthetic, dermatology, and medispa practices across the US.A Dermatologist’s Guide to Marketing Skin Cancer Screenings
https://practicaldermatology.com/topics/practice-management/a-dermatologists-guide-to-marketing-skin-cancer-screenings/23932/As the mercury soars, bring prevention and professional skin checks out of the shadows and into the light.How to Evaluate EHRs in a Switcher's Market
https://practicaldermatology.com/topics/practice-management/how-to-evaluate-ehrs-in-a-switchers-market/21031/Six questions that can help potential users evaluate a product's value.Common SEO Mistakes Could Dilute Your Dermatology Content Marketing Results
https://practicaldermatology.com/topics/practice-management/common-seo-mistakes-could-dilute-your-dermatology-content-marketing-results/20793/Spot common but avoidable mistakes that hurt your SEO rankings.