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Four Gen Z trends that dermatology practices should know
https://practicaldermatology.com/topics/practice-management/four-gen-z-trends-that-dermatology-practices-should-know/20007/As Generation Z continues to mature, their behaviors as consumers will increasingly guide how practices and other organizations appeal to them. Why not get a jumpstart? At Ekwa Marketing, we got into the heads of a generation that is increasingly exerting its influence on household buying decisionsFive ways to promote new treatments
https://practicaldermatology.com/topics/practice-management/five-ways-to-promote-new-treatments/20001/The dermatology device market is booming. It takes particular skills to distinguish between those innovative technologies that provide a great value to your patients and those that are less about substance and more about sexy marketing. Likewise, your current patients and “lurkers” on your social meUX – a better user experience for better marketing results
https://practicaldermatology.com/topics/practice-management/ux-a-better-user-experience-for-better-marketing-results/19997/You already understand the importance of providing a good patient experience in your practice. But do you extend that principle to marketing, providing a good experience to website users? This short video from Ekwa Marketing explains the basics of UX (user experience) and how you can improve it.DERM2021: An Opportunity to Learn
https://practicaldermatology.com/series/dermatology-education-foundation/derm2021-an-opportunity-to-learn/19992/Suneel Chilukuri, MD shares what he got out of the DERM2021 NP/PA CME Conference—a chance to interact with attendees and presenters and learn from one another.Learning to Improve Patient Care
https://practicaldermatology.com/series/dermatology-education-foundation/learning-to-improve-patient-care/19991/Wendy Cantrell, CRNP, DNP says one take-home pearl she's especially happy to be taking home came from Hilary Baldwin's session on keloids. She now has a new treatment algorithm plus tips for talking to patients about this difficult to treat condition.The Importance of Continuing Education
https://practicaldermatology.com/series/dermatology-education-foundation/the-importance-of-continuing-education/19993/Continuing education is important for all dermatology PAs, NPs, and physicians. Julie Harper, MD says educational meetings like DERM2021 offer a great opportunity to learn about what's new and how to combine therapies to provide the best care for patients.Uncommon Knowledge: Horses v. Zebras in Pediatric Dermatology
https://practicaldermatology.com/conferences/aad-2021/uncommon-knowledge-horses-v-zebras-in-pediatric-dermatology/19924/Even though uncommon presentations of common conditions are more likely than common presentations of uncommon conditions, uncommon conditions do present, says Colleen Cotton, MD. She addresses the importance of finding the proper diagnosis in pediatric skin disease, noting cases of venous malformatiSix Dos and Don’ts of Communicating with Patients During COVID-19
https://practicaldermatology.com/topics/practice-management/six-dos-and-donts-of-communicating-with-patients-during-covid-19/23446/From patients with eczema to those considering aesthetic interventions, your audience seeks simple, predictable communication.A Leg Up: Neuromuscular Electrical Stimulation of the Quadriceps
https://practicaldermatology.com/topics/aesthetics-cosmeceuticals/a-leg-up-neuromuscular-electrical-stimulation-of-the-quadriceps/23389/Patients report functional gains associated with treatment.Scientifically Speaking: Sunscreen Facts from Steven Wang, MD
https://practicaldermatology.com/topics/skin-cancer-photoprotection/scientifically-speaking-sunscreen-facts-from-steven-wang-md/19862/Which sunscreen ingredients work best? How can dermatologists get patients to apply properly? And what is the role for sun protective clothing? Host Joel L. Cohen, MD talks to Steven Wang, MD, about facts and misconceptions in the science of sun protection.