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The Google+ Hangout: A Marketing Tool For Your Dermatology Practice
https://practicaldermatology.com/topics/practice-management/the-google-hangout-a-marketing-tool-for-your-dermatology-practice/21423/Dermatology marketers can employ this tool effectively to promote their practices or simply use it as a powerful and free communication tool.PR Is the Next Big Thing for Online Dermatology Marketing
https://practicaldermatology.com/topics/practice-management/pr-is-the-next-big-thing-for-online-dermatology-marketing/22954/Dermatology marketers should evaluate current SEO to make room for public relations strategies.The State of Private Equity in 2024: Impact on the Practice of Dermatology
https://practicaldermatology.com/columns/practice-management/state-private-equity-2024-impact-practice-dermatology/27173/Physician Growth Partners recently published a white paper, “State of Dermatology Private Equity,” that evaluated market trends, strategies, and more. Practical Dermatology® spoke exclusively with CEO Michael Kroin about how the evolution of private equity is impacting the everyday practitioner andTelephone Mystery Shopping and Converting New Patients
https://practicaldermatology.com/issues/april-2025/telephone-mystery-shopping-and-converting-new-patients/35621/Even with today’s market focused on online digital marketing, a practice’s biggest revenue source opportunity still seems to be the phones. The first interaction most new patients have with a practice is on the phone, which used to be about 99% of the time; now, we believe it is about 80%.Market Your Practice with Innovative Instagram and Vine Videos
https://practicaldermatology.com/topics/practice-management/market-your-practice-with-innovative-instagram-and-vine-videos/21407/When used creatively, Instagram or Vine videos can produce immensely successful marketing outcomes for your practice.Social Media as a Force for Good: How to Think Like a B Corp
https://practicaldermatology.com/topics/practice-management/social-media-as-a-force-for-good-how-to-think-like-a-b-corp/24009/For dermatologists, social media networks are underutilized when marketing their practices—create quality and trusted material, deliver practice-specific messaging strategies, and convey and sustain reliable information.Have You Considered Voice Search in Your SEO Strategy?
https://practicaldermatology.com/topics/practice-management/have-you-considered-voice-search-in-your-seo-strategy/21110/A comprehensive online marketing and SEO strategy should include voice search as one of the key upcoming elements.Integrating Public Relations and SEO to Promote Your Practice
https://practicaldermatology.com/topics/practice-management/integrating-public-relations-and-seo-to-promote-your-practice/21524/Dermatologists can reap the benefits of creating an integrated online marketing campaign that combines the strengths of PR and SEO.Business Advisor: Mapping Out a Price/Benefit Value Strategy for Your Practice
https://practicaldermatology.com/topics/general-topics/business-advisor-mapping-out-a-pricebenefit-value-strategy-for-your-practice/22043/Using a Price/Benefit map is a good way for practices to set prices and plan to adapt to changing markets.Mergers and Acquisitions in Derm and Aesthetics: Market Outlook
https://practicaldermatology.com/issues/september-2025/mergers-and-acquisitions-in-derm-and-aesthetics-market-outlook/37631/We took a deeper look into the dermatology and aesthetics mergers and acquisitions (M&A) market in a conversation with two of our team members, Drew Thomas and Jordan Frickle, who are closely involved in this sector. The following discussion brings together their perspectives on current trends,