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Utilizing Digital Marketing for the Success of Your Dermatology Practice
https://practicaldermatology.com/topics/practice-management/marketingsuccess/19533/Marketing your dermatology services digitally is sine-qua-non in today's world. If you are not already doing so, you need to start as soon as possible. This Ekwa Marketing video explains five ingredients which are essential for a successful digital marketing strategy.Instagram Marketing for Your Dermatology Practice
https://practicaldermatology.com/topics/practice-management/instagram-marketing-for-your-dermatology-practice/18212/The growth of Instagram over the years has ensured it has an immense audience across the globe. This Ekwa Marketing video demonstrates how you can use Instagram as a tool for promoting your dermatology practice.Tailoring Your Consultations for Male Patients
https://practicaldermatology.com/topics/aesthetics-cosmeceuticals/tailoring-your-consultations-for-male-patients/18700/The injector must be familiar with strategies to achieve a satisfactory outcome. It's important to understand the male facial anatomy and know what features are desirable. Terrence Keaney, MD, explains.The Male Aesthetic Patient: Who He Is and What He Needs
https://practicaldermatology.com/topics/aesthetics-cosmeceuticals/the-male-aesthetic-patient-who-he-is-and-what-he-needs/18701/Baby boomer men aren't necessarily driving the growth in male aesthetics. Terrence Keaney, MD says that millennial men in their 30s and 40s are most likely to seek treatments. In the initial consultation, education is essential so men understand the treatments offered and recognize that you understaOnline Reputation Management: Take Charge
https://practicaldermatology.com/topics/practice-management/online-reputation-management-take-charge/18601/Why is reputation management important for healthcare practices? Medical practices have an expectation to protect. Negative opinions can be shred quickly and widely, swaying patient opinion. A majority of individuals (88%) trust online reviews as much as personal recommendations, according to researInbound Marketing: Why You Need a Strategy
https://practicaldermatology.com/topics/practice-management/inbound-marketing/18782/Focus on cultivating interactive marketing messages to show your audience what your practice is all about and what value it offers your target audience. "In your face" marketing is a thing of the past. Learn three strategies for successful inbound marketing for a medical practice in this Ekwa.com EDermWire TV: Maui Derm Highlights, Plus New and Emerging Treatments for HS and Acne
https://practicaldermatology.com/topics/psoriasis/dermwire-tv-maui-derm-highlights-plus-new-and-emerging-treatments-for-hs-and-acne/20258/In this episode of DermWire TV, we recap the biggest news from Maui Derm 2024, including safety and efficacy studies on bimekizumab, deucravacitinib, and upadacitinib. Also from Maui Derm, Raj Chovatiya, MD, PhD, highlights new therapies to treat hidradenitis suppurativa and Julie Harper, MD, highliFive ways to market for the “next normal”
https://practicaldermatology.com/topics/practice-management/five-ways-to-market-for-the-next-normal/20015/You’ve heard it time and time again. The “new normal.” We have been living and working within this new environment for almost two years. In this Ekwa Marketing video, we ask, “What is the next normal?” We isolate five ways to market for tomorrow’s increasingly digitally savvy, curious, socially awarHow Cialdini’s 6 principles of persuasion can benefit your dermatology marketing
https://practicaldermatology.com/topics/practice-management/how-cialdinis-6-principles-of-persuasion-can-benefit-your-dermatology-marketing/19951/Have you ever wondered exactly why a person chooses your practice – or the competition? Often, the answer is as simple as a more persuasive marketing message. In this short video from Ekwa Marketing, we summarize the 6 proven principles of effective persuasion, along with examples of how you can appDermWireTV: Barbie Gets Inclusive, Hacking Prizes, Maui Derm Updates
https://practicaldermatology.com/topics/skin-cancer-photoprotection/dermwiretv-barbie-gets-inclusive-hacking-prizes-maui-derm-updates/19738/Mattel has introduced several new dolls as part of its "Fashionista" line for 2020, including a doll with alopecia and one with vitiligo. Jeanine Downie, MD weighs in. Maui Derm 2020 offers insights on new and emerging therapies for acne, skincancer, and more. Hacking Dermatology has a winner.