Showing 171-180 of 5015 results for "".
Online Reputation Management: Take Charge
https://practicaldermatology.com/topics/practice-management/online-reputation-management-take-charge/18601/Why is reputation management important for healthcare practices? Medical practices have an expectation to protect. Negative opinions can be shred quickly and widely, swaying patient opinion. A majority of individuals (88%) trust online reviews as much as personal recommendations, according to researInbound Marketing: Why You Need a Strategy
https://practicaldermatology.com/topics/practice-management/inbound-marketing/18782/Focus on cultivating interactive marketing messages to show your audience what your practice is all about and what value it offers your target audience. "In your face" marketing is a thing of the past. Learn three strategies for successful inbound marketing for a medical practice in this Ekwa.com EDermWire TV: Maui Derm Highlights, Plus New and Emerging Treatments for HS and Acne
https://practicaldermatology.com/topics/psoriasis/dermwire-tv-maui-derm-highlights-plus-new-and-emerging-treatments-for-hs-and-acne/20258/In this episode of DermWire TV, we recap the biggest news from Maui Derm 2024, including safety and efficacy studies on bimekizumab, deucravacitinib, and upadacitinib. Also from Maui Derm, Raj Chovatiya, MD, PhD, highlights new therapies to treat hidradenitis suppurativa and Julie Harper, MD, highliFive ways to market for the “next normal”
https://practicaldermatology.com/topics/practice-management/five-ways-to-market-for-the-next-normal/20015/You’ve heard it time and time again. The “new normal.” We have been living and working within this new environment for almost two years. In this Ekwa Marketing video, we ask, “What is the next normal?” We isolate five ways to market for tomorrow’s increasingly digitally savvy, curious, socially awarHow Cialdini’s 6 principles of persuasion can benefit your dermatology marketing
https://practicaldermatology.com/topics/practice-management/how-cialdinis-6-principles-of-persuasion-can-benefit-your-dermatology-marketing/19951/Have you ever wondered exactly why a person chooses your practice – or the competition? Often, the answer is as simple as a more persuasive marketing message. In this short video from Ekwa Marketing, we summarize the 6 proven principles of effective persuasion, along with examples of how you can appDermWireTV: Barbie Gets Inclusive, Hacking Prizes, Maui Derm Updates
https://practicaldermatology.com/topics/skin-cancer-photoprotection/dermwiretv-barbie-gets-inclusive-hacking-prizes-maui-derm-updates/19738/Mattel has introduced several new dolls as part of its "Fashionista" line for 2020, including a doll with alopecia and one with vitiligo. Jeanine Downie, MD weighs in. Maui Derm 2020 offers insights on new and emerging therapies for acne, skincancer, and more. Hacking Dermatology has a winner.Permission Slips: What You May Be Doing Wrong
https://practicaldermatology.com/topics/practice-management/permission-slips-what-you-may-be-doing-wrong/19540/Mathew Avram, MD, JD shares insights on legal protections for physicians and patients and offers tips for protecting dermatologists against malpractice. He covers common misunderstandings, including missteps associated with informed consent.eRelevance Uncovers Marketing Truths, EADV Data, Primetime for Botox
https://practicaldermatology.com/series/dermwire-tv/erelevance-uncovers-marketing-truths-eadv-data-primetime-for-botox/18429/The State of Aesthetic Healthcare Marketing 2017 from eRelevance shows that nearly 60 percent of aesthetic physicians say they either don't see results from their marketing initiatives or aren't able to measure results. Data presented at the annual meeting of the European Academy of Dermatology andEssential Marketing Strategies
https://practicaldermatology.com/topics/practice-management/essential-marketing-strategies/18436/There are three essential tactics that set successful marketers apart from the rest. Risa Goldman Luksa of Goldman Marketing Group explains.Spend Wisely on Marketing
https://practicaldermatology.com/topics/practice-management/spend-wisely-on-marketing/19061/The best investment in marketing focuses on a long-range plan. If you have good ideas without a firm strategy and follow-through, your investment won't pay off, says Tracy Drumm, Vice President of IF Marketing.