Showing 171-180 of 3539 results for "".
UX – a better user experience for better marketing results
https://practicaldermatology.com/topics/practice-management/ux-a-better-user-experience-for-better-marketing-results/19997/You already understand the importance of providing a good patient experience in your practice. But do you extend that principle to marketing, providing a good experience to website users? This short video from Ekwa Marketing explains the basics of UX (user experience) and how you can improve it.Dermatology SEO for the New Year
https://practicaldermatology.com/topics/practice-management/newyearseo/18396/The rules of Search Engine Optimization (SEO) have changed dramatically, and even more changes are expected in the new year. Find out if your SEO strategy is outdated, and what you need to do about it in this Ekwa.com Marketing Educational video.Using Dermoscopy For Improved Clinical Decisions
https://practicaldermatology.com/conferences/maui-derm-2024/using-dermoscopy-for-improved-clinical-decisions/20264/Resident Of Distinction Award-winner Chloe Fernandez, DO, PGY-2 resident at the ADCS Orlando Dermatology Program, reviews a presentation on dermoscopy in special sites such as the palms, soles, and face, and talks about its importance to both her personal training as well as the benefits for patientWhy your dermatology practice isn’t ranking well on Google
https://practicaldermatology.com/topics/practice-management/why-your-dermatology-practice-isnt-ranking-well-on-google/19647/If your dermatology website isn’t ranking well on Google, there are hundreds of possible reasons why. However, in many cases the answer is quite simple. This Ekwa Marketing video explains some of the most common mistakes, and what to do about them.Exploring the Complexities of Psoriasis
https://practicaldermatology.com/topics/psoriasis/exploring-the-complexities-of-psoriasis/18553/Biologic therapies developed over the last decade or more to treat psoriasis may do more than clear the skin. Researchers are investigating the effects of treatment on comorbid risks, and comparing treatment with older interventions. Jashin Wu, MD explains.Making the most of video marketing
https://practicaldermatology.com/topics/practice-management/making-the-most-of-video-marketing/19940/If you are looking for a way to make your dermatology content more personal, more engaging, and more popular – then you probably need to incorporate more videos. The latest update from Ekwa Marketing covers the basics of how to do just that.Scientifically Speaking: Updated Approaches to Surgical/Aesthetic Patient Safety
https://practicaldermatology.com/series/scientifically-speaking/scientifically-speaking-updated-approaches-to-surgicalaesthetic-patient-safety/19905/From antiseptics to eye shields, a panel of experts weighs in what you should be doing in your surgical and aesthetic practice to support patient and physician safety. Host Joel L. Cohen, MD leads the conversation with Mathew Avram, MD, JD; Brian Biesman, MD; Suzanne Kilmer, MD; and Christopher ZachDermatology Marketers Should Optimize Videos for Better Results
https://practicaldermatology.com/topics/practice-management/videocontent/18323/Creating video content is important for the promotion of your dermatology practice and it's time to start, if you haven't already done so. This Ekwa Marketing video explains how you can do this and achieve higher search rankings for your dermatology videos and integrate video marketing successfullyGold Mettle: Dr. Michael Gold Talks Multifaceted Practice with Dr. Joel Cohen
https://practicaldermatology.com/topics/practice-management/gold-mettle-dr-michael-gold-talks-multifacted-practice-with-dr-joel-cohen/18868/Dr. Michael Gold's thriving Nashville practice includes a busy medical practice, a medical spa, and a research center. Plus, he's involved in teaching and educational ventures globally. How does he do it all—and stay on schedule? Dr. Joel L. Cohen finds out.The Biosimilar Revolution: A Look at the Potential Impact
https://practicaldermatology.com/issues/april-2025/the-biosimilar-revolution-a-look-at-the-potential-impact/35596/With many biosimilars expected to gain regulatory approval in coming months and years, Practical Dermatology interviewed Collin Blattner, DO, FAAD—an editorial board member and double-board–certified dermatologist who owns Clearchoice Dermatology, which has 12 locations in Oregon and Washington—abou