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How Cialdini’s 6 principles of persuasion can benefit your dermatology marketing
https://practicaldermatology.com/topics/practice-management/how-cialdinis-6-principles-of-persuasion-can-benefit-your-dermatology-marketing/19951/Have you ever wondered exactly why a person chooses your practice – or the competition? Often, the answer is as simple as a more persuasive marketing message. In this short video from Ekwa Marketing, we summarize the 6 proven principles of effective persuasion, along with examples of how you can appDermWireTV: Impact of COVID-19 on Dermatology
https://practicaldermatology.com/topics/practice-management/dermwiretv-impact-of-covid-19-on-dermatology/19878/As COVID-19 infections surge across the US, a vaccine has been approved. What's it mean for dermatology patients? And how is the pandemic impacting dermatology practices? Updates from the International Psoriasis Council; Mark Nestor, MD; Amy Taub, MD; Terrence Keaney, MD; and Melissa Kanchanapoomi LSee how ILUMYA™ works
https://practicaldermatology.com/topics/psoriasis/see-how-ilumya-works/19857/Learn about the immunopathogenesis of plaque psoriasis, and how the IL-23 inhibitor ILUMYA™ controls the release of key cytokines to continuously maintain immune homeostasis.Get the Gist
https://practicaldermatology.com/topics/aesthetics-cosmeceuticals/get-the-gist/19748/Practical Dermatology® magazine board member and co-host of "The Gist" on YouTube, Ava Shamban, MD speaks with Joel L. Cohen, MD about the program and its mission. Find out about upcoming episodes and watch Dr. Shamban address Dr. Cohen's request to visit the panel.Winning Combinations
https://practicaldermatology.com/topics/aesthetics-cosmeceuticals/winning-combinations/19740/When it comes to helping patients achieve a youthful look, it’s all about the journey, Suneel Chilukuri, MD tells host Joel L. Cohen, MD. You need to continuously update treatment recommendations as patients age and take advantage of combining neuromodulators, fillers, skincare, and energy-based devDermWireTV: Barbie Gets Inclusive, Hacking Prizes, Maui Derm Updates
https://practicaldermatology.com/topics/skin-cancer-photoprotection/dermwiretv-barbie-gets-inclusive-hacking-prizes-maui-derm-updates/19738/Mattel has introduced several new dolls as part of its "Fashionista" line for 2020, including a doll with alopecia and one with vitiligo. Jeanine Downie, MD weighs in. Maui Derm 2020 offers insights on new and emerging therapies for acne, skincancer, and more. Hacking Dermatology has a winner.The Gist of the JECK
https://practicaldermatology.com/topics/aesthetics-cosmeceuticals/the-gist-of-the-jeck/19727/Ava Shamban, MD talks to Joel Cohen, MD about the JECK (where the jawline blends into the neck), and the combination approach she has developed to improve the appearance of this area.Psoriasis 2020
https://practicaldermatology.com/topics/psoriasis/psoriasis-2020/19720/Bruce Strober, MD, PhD reviews the latest advances in psoriasis therapy, including anticipated breakthroughs in biologics, small molecule agents, and topicals.What are citations and why does your dermatology practice need them?
https://practicaldermatology.com/topics/practice-management/what-are-citations-and-why-does-your-dermatology-practice-need-them/19716/This Ekwa Marketing (www.ekwa.com) video covers one of the most important aspects of local search marketing. Learn how Google uses citations, and what it takes to improve your results.Dialed Down
https://practicaldermatology.com/topics/aesthetics-cosmeceuticals/dialed-down/19700/Sometimes, less is more, says Manjula Jegasothy, MD. She describes her dialed down approach to energy-based devices and also addresses a popular butt lifting procedure.