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Marketing Lessons Learned: TOIB
https://practicaldermatology.com/topics/practice-management/marketing-lessons-learned-toib/19062/Learn about the TOIB strategy for ensuring effective marketing and mailings for your aesthetic practice from Tracy Drumm of IF Marketing.Crazy Marketing that Works
https://practicaldermatology.com/topics/practice-management/crazy-marketing-that-works/19063/What is the craziest marketing strategy you've ever used--that worked? Tracy Drumm describes a clever idea for targeting the right demographic for a busy aesthetic practice.Practical Dermatology Roundtable: The Role of Adjuvant Skin Cleansing and Moisturizing in Treating Psoriasis and Other Inflammatory Diseases, Ch. 4
https://practicaldermatology.com/programs/practical-dermatology/practical-dermatology-roundtable-the-role-of-adjuvant-skin-cleansing-and-moisturizing-in-treating-psoriasis-and-other-inflammatory-diseases-ch-4/56872/In the fourth installment of this eight-part series, host Ted Lain, MD, MBA, FAAD, and guests Zoe Diana Draelos, MD, and Firas George Hougeir, MD, FAAD, focus on how adjuvant skincare may influence treatment pathways, including delaying or optimizing escalation to systemic therapies.1 Draelos Z, HoImproving Adherence to Topical Regimens
https://practicaldermatology.com/programs/dermatology-hub-neuroimmune-network/improving-adherence-to-topical-regimens/48780/Zoe Diana Draelos, MD, discusses strategies for improving adherence to topical regimens in chronic atopic dermatitis.Targeting Senescent Cells
https://practicaldermatology.com/videos/c-suite-chats/targeting-senescent-cells/35960/Rubedo Life Science CEO Frederick Beddingfield III, MD, PhD, FAAD, FACMS, talks about the importance of addressing aging and senescence, and his company's investigational drug that targets pathological senescent cells and surrounding tissues that drive inflammaging and chronic degenerative diseasesA Resurgence: Ablative Resurfacing
https://practicaldermatology.com/conferences/aad-summer-2021/a-resurgence-ablative-resurfacing/19977/Mask mandates, social distancing, and increased tolerance for downtime seem to have led to an uptick in ablative resurfacing. These procedures can offer dramatic results, but Arisa Ortiz, MD says it's important to select the right patients. Plus, she offers tips for post-care counseling to manage paPatient Testimonials - What they can do for your Practice
https://practicaldermatology.com/topics/practice-management/patient-testimonials-what-they-can-do-for-your-practice/18957/An Ekwa Marketing video about the importance of patient testimonials for drawing visitors to your site and marketing your dermatology services.Once-Daily Nonsteroidal Therapy for Children as Young as 2
https://practicaldermatology.com/videos/skin-minute/once-daily-nonsteroidal-therapy-for-children-as-young-as-2/70398/Practical Dermatology Editorial Board member Jennifer Soung, MD, FAAD, explains the significance of the US Food and Drug Administration (FDA) approval of roflumilast cream 0.3% for the topical treatment of plaque psoriasis, including intertriginous areas, in children as young as age 2.DermWireTV: Atopic Dermatitis Pipeline Watch, a Potential New Skin Cancer Treatment; Demystifying Itch, and the Premiere of PA Perspectives
https://practicaldermatology.com/topics/practice-management/dermwiretv-atopic-dermatitis-pipeline-watch-a-potential-new-skin-cancer-treatment-demystifying-itch-and-the-premiere-of-pa-perspectives/20228/Escient Pharmaceuticals, Rapt Therapeutics, and Connect Biopharma each report positive results from early clinical studies in AD. Finnish researchers discover a potential treatment for cutaneous squamous cell carcinoma in an existing chemotherapy drug. Research out of Harvard Medical School links ecPractical Dermatology Roundtable: The Role of Adjuvant Skin Cleansing and Moisturizing in Treating Psoriasis and Other Inflammatory Diseases, Ch. 2
https://practicaldermatology.com/programs/the-practical-dermatology-roundtable/practical-dermatology-roundtable-the-role-of-adjuvant-skin-cleansing-and-moisturizing-in-treating-psoriasis-and-other-inflammatory-diseases-ch-2/56870/In the second installment of a nine-part series, host Ted Lain, MD, MBA, FAAD, and guests Zoe Diana Draelos, MD, and Firas George Hougeir, MD, FAAD, review the study design, including patient selection, treatment regimens, and objective and subjective assessment methods used to evaluate outcomes.1