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Utilizing Digital Marketing for the Success of Your Dermatology Practice
https://practicaldermatology.com/topics/practice-management/marketingsuccess/19533/Marketing your dermatology services digitally is sine-qua-non in today's world. If you are not already doing so, you need to start as soon as possible. This Ekwa Marketing video explains five ingredients which are essential for a successful digital marketing strategy.Instagram Marketing for Your Dermatology Practice
https://practicaldermatology.com/topics/practice-management/instagram-marketing-for-your-dermatology-practice/18212/The growth of Instagram over the years has ensured it has an immense audience across the globe. This Ekwa Marketing video demonstrates how you can use Instagram as a tool for promoting your dermatology practice.Injection Tip: Start Superiorly
https://practicaldermatology.com/topics/aesthetics-cosmeceuticals/injection-tip-start-superiorly/18358/When using fillers, start superiorly, says Cheryl Burgess, MD. The approach may optimize lift and allow patients to achieve correction with less filler than originally estimated, she says.How Will You Pay for Taxes in Retirement
https://practicaldermatology.com/topics/practice-management/how-will-you-pay-for-taxes-in-retirement--hgsepipo/18365/OJM Group Director of Financial Advisors Michael Lewellen, CFP presents an effective hedging strategy that can help you build retirement wealth while reducing your tax burden during your retirement years. Click here to request or download a free copy of Wealth Protection Planning for DermatologistsSurgical Tips from a Mohs Surgeon
https://practicaldermatology.com/topics/aesthetics-cosmeceuticals/surgical-tips-from-a-mohs-surgeon/18694/There are many options for healing defects or treating scars after skin cancer excisions. Joel L. Cohen, MD shares tips for success.UV Talk: Men and Women
https://practicaldermatology.com/topics/skin-cancer-photoprotection/uv-talk-men-and-women/18695/Talk to every patient about UV avoidance, but tailor your patient to each patient's needs and behavior, says Joel L. Cohen, MD. Consider the patient's sex when making recommendations. Watch now to get Dr. Cohen's tip for endurance athletes.Tailoring Your Consultations for Male Patients
https://practicaldermatology.com/topics/aesthetics-cosmeceuticals/tailoring-your-consultations-for-male-patients/18700/The injector must be familiar with strategies to achieve a satisfactory outcome. It's important to understand the male facial anatomy and know what features are desirable. Terrence Keaney, MD, explains.Online Reputation Management: Take Charge
https://practicaldermatology.com/topics/practice-management/online-reputation-management-take-charge/18601/Why is reputation management important for healthcare practices? Medical practices have an expectation to protect. Negative opinions can be shred quickly and widely, swaying patient opinion. A majority of individuals (88%) trust online reviews as much as personal recommendations, according to researTravelers Beware: Infectious Skin Dermatoses
https://practicaldermatology.com/topics/general-topics/travelers-beware-infectious-skin-dermatoses/18691/Theodore Rosen, MD and Natasha Mesinkovska, MD talk to Derm Insider host Neal Bhatia, MD about traveler maladies that affect the skin. Drs. Rosen and Mesinkovska run down diagnostic and treatment pearls for conditions ranging from parasitic infections to bed bug bites to emerging infections. They alRich Snippets - What are they, and why you should be using them?
https://practicaldermatology.com/topics/practice-management/what-are-they-and-use-you-should-be-using-them/18862/Rich snippets—those brief descriptions that appear with search engine results—can be essential to improving SEO and growing traffic for your practice. They quickly offer insight about your business. Learn how to use them optimally in this Ekwa Educational video.