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Maximize the marketing benefits of new dermatology devices
https://practicaldermatology.com/topics/practice-management/maximize-the-marketing-benefits-of-new-dermatology-devices/18354/New equipment and devices can mean new patients pouring through the doors of your dermatology office – but only if you market them effectively. Check out this Ekwa Marketing educational video to find out the best way to spread the word, and what marketing pitfalls to avoid.Introduction to Nutraceuticals
https://practicaldermatology.com/topics/aesthetics-cosmeceuticals/introduction-to-nutraceuticals/18438/What are nutraceuticals and what role may they play in surgical outcomes? Why should aesthetic surgeons care about nutrition? Jason Bloom, MD discusses the rationale behind nutraceuticals to support surgical outcomes and describes his observations after recommending a formulation to his patients.New Medicare Cards Are Coming: Be Prepared
https://practicaldermatology.com/topics/practice-management/new-medicare-cards-are-coming-be-prepared/20642/The Medicare Beneficiary Identifier (MBI) will replace the existing Social Security-based Health Insurance Claim Number (HICN). Here's what you need to know.The Importance of Link Building_Part2
https://practicaldermatology.com/topics/practice-management/the-importance-of-link-building-part2/18544/Why is link-building important and how do you do it right? In the second of a 2-part series, Susan Hudson and Jamie Edson discuss ways to build natural and beneficial links. This video is part of a comprehensive suite of Ekwa.com Marketing Educational videos.Give Yourself Credit...The Right Way
https://practicaldermatology.com/topics/practice-management/give-yourself-credit-the-right-way/18546/Credit card processing is widely misunderstood. Processing rates vary. BA, MBM-C, CAC I-IX explains how processing fees work and what you need to know to save money and optimize revenues.Join the (Buying) Club
https://practicaldermatology.com/topics/practice-management/join-the-buying-club/18547/Every practice must buy a certain amount of supplies month to month. There's no getting around it. But you can save on those purchases. Among your options, consider a buying club. Jay A. Shorr, BA, MBM-C, CAC I-IX explains.The Laser Graveyard
https://practicaldermatology.com/topics/practice-management/the-laser-graveyard/18548/If old devices are taking up space in your office, it's time to get rid of them. Consider donating them or even selling them. Buyer, beware, if you are considering buying a second-hand laser. They can be a good option for a practice looking to save money, but you may not get a warranty.Aesthetics: A European Perspective
https://practicaldermatology.com/topics/aesthetics-cosmeceuticals/aesthetics-a-european-perspective/18581/When it comes to cosmetic interventions, philosophies of beauty are similar are both sides of the Atlantic. But the tools to achieve aesthetic improvement are different. Dr. Sabine Zenker discusses what's different in Europe, including the availability of injection systems.Cosmeceuticals: It's All About End Results
https://practicaldermatology.com/topics/aesthetics-cosmeceuticals/cosmeceuticals-it-s-all-about-end-results/18582/End results separate the science from the marketing of topical cosmetic products, says Annie Chiu, MD. She talks about the challenges of formulating and preserving delicate ingredients and explains why packaging is so important. Patients need education about ingredients and packaging, she says, to oContent Curation: What to Know
https://practicaldermatology.com/topics/practice-management/content-curation-what-to-know/18761/Content curation can increase web exposure for medical practices. It's a tool for good SEO. In this Ekwa Educational video, you'll learn how to curate content effectively for optimal benefit.