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Maximize the marketing benefits of new dermatology devices
https://practicaldermatology.com/topics/practice-management/maximize-the-marketing-benefits-of-new-dermatology-devices/18354/New equipment and devices can mean new patients pouring through the doors of your dermatology office – but only if you market them effectively. Check out this Ekwa Marketing educational video to find out the best way to spread the word, and what marketing pitfalls to avoid.Popup Subscription Forms: Could They be Costing you Potential Patients?
https://practicaldermatology.com/topics/practice-management/popup/18364/If you are using popup subscription forms to build your email list, you could be losing potential patients while you gain subscribers. Watch this video from Ekwa.com to learn how to avoid common mistakes and build a strong mailing list the right way.Improving Outcomes with Neuromodulators
https://practicaldermatology.com/topics/aesthetics-cosmeceuticals/improving-outcomes-with-neuromodulators/18521/Joel L. Cohen, MD offers treatment tips for best, natural outcomes with neuromodulator injections. He also discusses how injecting toxins prior to resurfacing or prior to filler injections can improve results and duration of effects.Join the (Buying) Club
https://practicaldermatology.com/topics/practice-management/join-the-buying-club/18547/Every practice must buy a certain amount of supplies month to month. There's no getting around it. But you can save on those purchases. Among your options, consider a buying club. Jay A. Shorr, BA, MBM-C, CAC I-IX explains.Neurotoxin Tips and Trends
https://practicaldermatology.com/topics/aesthetics-cosmeceuticals/neurotoxin-tips-and-trends/18743/The latest trends in aesthetic dermatology call for a more natural look. Dr. Rossi says dermatologists are injecting less units of neurotoxins, more strategically placed for a more cosmetically pleasing look. He stresses the need to think about neuromodulation rather than paralyzing the muscles to aLaser Options for Scars
https://practicaldermatology.com/topics/aesthetics-cosmeceuticals/laser-options-for-scars/18814/Advances in laser technology—particularly fractional lasers—offer an effective option for diminishing the appearance of scars, says Jill Waibel, MD. She offers a review of how she's treating all types of scars and skin types, and discusses how and why keloids have been reclassified as a disease.Managing Hot Buttons
https://practicaldermatology.com/topics/practice-management/managing-hot-buttons/18881/Host Neal Bhatia, MD sits down with Amit Garg, MD in a special one-on-one edition of Derm Insider to talk about tips for managing stress and emotional “hot buttons” in practice. They also discuss measures clinicians can take to prevent making rash decisions and better achieve their goals.Lex Icon: Lexington's Randy Waldman Speaks the Language of Successful Site Planning with Joel L. Cohen
https://practicaldermatology.com/topics/practice-management/lex-icon-lexington-s-randy-waldman-speaks-the-language-of-successful-site-planning-with-joel-l-cohen--ovevisoh/18901/How do you plan a brand new, state-of-the art surgical and clinical space that's accessible yet feels exclusive? Should you rent or buy? How do you balance your time? S. Randolph Waldman, MD answers these questions and more from series host Joel L. Cohen, MD in this edition of Best Practices.Social Media Pearls and Pitfalls
https://practicaldermatology.com/topics/practice-management/social-media-pearls-and-pitfalls/18917/Despite offering new opportunities to reach patients, social media platforms also introduce a number of potential pitfalls for physicians. In this edition of Derm Insider, host Neal Bhatia discusses the complex spectrum of social media with guests Abel Torres, MD, Mark Kaufmann, MD, and Nicole DeyamPatient Testimonials - What they can do for your Practice
https://practicaldermatology.com/topics/practice-management/patient-testimonials-what-they-can-do-for-your-practice/18957/An Ekwa Marketing video about the importance of patient testimonials for drawing visitors to your site and marketing your dermatology services.