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Why Your Dermatology Practice Should Be On Instagram
https://practicaldermatology.com/topics/practice-management/dermpracticeinstagram/18473/Instagram is different from most social networks. And it's growing quickly with skyrocketing mobile technology use. It's a marketing opportunity for dermatologists, especially those interested in cosmetic procedures. Learn how to use Instagram for your practice marketing and outreach in this Ekwa.coHow to Optimize Twitter for your Practice
https://practicaldermatology.com/topics/practice-management/how-to-optimize-twitter-for-your-practice/18558/Twitter offers practices numerous opportunities to derive great business value. It's essential to identify specific conversations, and then use the information to optimize marketing in targeted areas. This Ekwa.com Marketing Educational video explains how dermatology practices can use Twitter to effNPS and Your Practice
https://practicaldermatology.com/topics/practice-management/nps-and-your-practice/19226/Ekwa Marketing explains NPS (net promoter survey) to doctors, dentists and other medical professionals.Five ways you are sabotaging your local SEO
https://practicaldermatology.com/topics/practice-management/five-ways-you-are-sabotaging-your-local-seo/20114/Local SEO (search engine optimization) is the foundation of dermatology marketing. Are you sabotaging yours? Watch this Ekwa Marketing (www.ekwa.com) video to find out!SEO basics- Google ranking factors that you can’t afford to ignore
https://practicaldermatology.com/topics/practice-management/seo-basics-google-ranking-factors-that-you-cant-afford-to-ignore/20086/Are you overwhelmed by the abundance of SEO tips and Google ranking factors? At a loss for where to focus your efforts? Check out this video from Ekwa Marketing (www.ekwa.com) for the shortlist of what really matters in dermatology marketing.Four Gen Z trends that dermatology practices should know
https://practicaldermatology.com/topics/practice-management/four-gen-z-trends-that-dermatology-practices-should-know/20007/As Generation Z continues to mature, their behaviors as consumers will increasingly guide how practices and other organizations appeal to them. Why not get a jumpstart? At Ekwa Marketing, we got into the heads of a generation that is increasingly exerting its influence on household buying decisionsFive ways to promote new treatments
https://practicaldermatology.com/topics/practice-management/five-ways-to-promote-new-treatments/20001/The dermatology device market is booming. It takes particular skills to distinguish between those innovative technologies that provide a great value to your patients and those that are less about substance and more about sexy marketing. Likewise, your current patients and “lurkers” on your social meSEO essentials – don’t underestimate the importance of NAP
https://practicaldermatology.com/topics/practice-management/seo-essentials-dont-underestimate-the-importance-of-nap/19904/You have probably heard the term NAP consistency. If you have ever wondered exactly what it is, why it matters, and how to fix NAP problems, check out this short video from Ekwa Marketing.Keeping SEO a Priority When Managing Your Budget during COVID
https://practicaldermatology.com/topics/practice-management/keeping-seo-a-priority-when-managing-your-budget-during-covid/19873/With rising expenses and shrinking budgets, many dermatology practices are putting SEO on pause. Is that a wise move? Watch the latest video from Ekwa Marketing to find out.Tips for making sense of your reopening schedule
https://practicaldermatology.com/topics/practice-management/tips-for-making-sense-of-your-reopening-schedule/19833/So many patients. So few appointment openings. How in the world can you make your post-pandemic schedule work? Check out the latest video from Ekwa Marketing for some tips and insights.