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June Issue: Melanoma Updates - Epidemiology, Diagnostics, and Treatment
https://practicaldermatology.com/issues/may-june-2025/melanoma-updates-epidemiology-diagnostics-and-treatment/35917/In this article, we review the latest changes in melanoma incidence and mortality, highlight key disparities among minority populations, and summarize emerging trends in technology and treatment that are reshaping the future of melanoma care.PDT and Skin Cancer
https://practicaldermatology.com/series/pdt-in-practice/pdt-and-skin-cancer/20211/Dr. Joel L. Cohen, a board-certified dermatologist practicing in Denver, talks about how photodynamic therapy (PDT) has expanded treatment options for patients with skin cancers, and shares insights on how it can be integrated with care for patients with pre-cancerous abnormalities to prevent squamoAre you looking for a new social network? Look Nextdoor!
https://practicaldermatology.com/topics/practice-management/are-you-looking-for-a-new-social-network-look-nextdoor/20104/Are you are looking for ways to build your community reputation and expand your social media marketing horizons? If so, watch this short video from Ekwa Marketing (www.ekwa.com) to learn more about promoting your practice on Nextdoor.Five ways to market for the “next normal”
https://practicaldermatology.com/topics/practice-management/five-ways-to-market-for-the-next-normal/20015/You’ve heard it time and time again. The “new normal.” We have been living and working within this new environment for almost two years. In this Ekwa Marketing video, we ask, “What is the next normal?” We isolate five ways to market for tomorrow’s increasingly digitally savvy, curious, socially awarHow Cialdini’s 6 principles of persuasion can benefit your dermatology marketing
https://practicaldermatology.com/topics/practice-management/how-cialdinis-6-principles-of-persuasion-can-benefit-your-dermatology-marketing/19951/Have you ever wondered exactly why a person chooses your practice – or the competition? Often, the answer is as simple as a more persuasive marketing message. In this short video from Ekwa Marketing, we summarize the 6 proven principles of effective persuasion, along with examples of how you can appSee how ILUMYA™ works
https://practicaldermatology.com/topics/psoriasis/see-how-ilumya-works/19857/Learn about the immunopathogenesis of plaque psoriasis, and how the IL-23 inhibitor ILUMYA™ controls the release of key cytokines to continuously maintain immune homeostasis.What are citations and why does your dermatology practice need them?
https://practicaldermatology.com/topics/practice-management/what-are-citations-and-why-does-your-dermatology-practice-need-them/19716/This Ekwa Marketing (www.ekwa.com) video covers one of the most important aspects of local search marketing. Learn how Google uses citations, and what it takes to improve your results.DermWireTV: Nestle Skin Health Sale, Music City SCALE Highlights
https://practicaldermatology.com/series/dermwire-tv/dermwiretv-nestle-skin-health-sale-music-city-scale-highlights/19618/A consortium led by EQT and a wholly owned subsidiary of the Abu Dhabi Investment Authority is in negotiations with Nestle for the purchase of Nestlé Skin Health for a value of10.2 billion Swiss Francs. Medical and aesthetic dermatology take center stage at Music City SCALE (Symposium for Cosmetic AGuidelines for PsO, SRT; Promising Data from Sienna
https://practicaldermatology.com/series/dermwire-tv/dermwiretv-guidelines-for-pso-srt-promising-data-from-sienna/19551/Two new guidelines from the American Academy of Dermatology and the National Psoriasis Foundation outline best practices for treating psoriasis, with a focus on comorbidities and biologic treatment. A new retrospective study shows a cure rate above 97 percent among older patients treated with superfSC: not just a dead layer
https://practicaldermatology.com/topics/general-topics/sc-not-just-a-dead-layer/19528/Take a deep look inside the stratum corneum (SC) and understand its role in overall skin health. Learn what metabolic processes are important to SC health and, in turn, what processes are affected by a suboptimal SC.