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Burnout; Qwo Campaign; Differin, Cetaphil Programs; DermTech Data: DermWireTV
https://practicaldermatology.com/topics/skin-cancer-photoprotection/burnout-qwo-campaign-differin-cetaphil-programs-dermtech-data-dermwiretv/20063/The Dr. Lorna Breen Health Care Provider Protection Act is headed to the president, as the latest Medscape Physician Burnout and Depression Report shows more than half of physicians experiencing burnout say it has a strong or severe impact on their life. Differin marks Retinoid Awareness Week. CetapDermWireTV Extra: Lubriderm Launches Skin Scholarship with the NHHF
https://practicaldermatology.com/series/dermwire-tv/dermwiretv-extra-lubriderm-launches-skin-scholarship-with-the-nhhf/20060/Suzanne Goldstein, Senior Director of Marketing for Lubriderm, explains the Skin Scholarship sponsored by Lubriderm and created in partnership with the National Hispanic Health Foundation (NHHF). This scholarship program aims to increase representation and accessibility within the field.DermWireTV: A Review of 2021
https://practicaldermatology.com/series/dermwire-tv/dermwiretv-a-review-of-2021/20039/This special edition of DermWireTV reviews some of the trends that shaped the dermatology space in 2021. The availability of vaccinations against SARS-CoV-2 brought concerns about potential cutaneous reactions. Physicians in 2021 saw a decrease in salary, as the physician employment trend continuedFour Gen Z trends that dermatology practices should know
https://practicaldermatology.com/topics/practice-management/four-gen-z-trends-that-dermatology-practices-should-know/20007/As Generation Z continues to mature, their behaviors as consumers will increasingly guide how practices and other organizations appeal to them. Why not get a jumpstart? At Ekwa Marketing, we got into the heads of a generation that is increasingly exerting its influence on household buying decisionsFive ways to promote new treatments
https://practicaldermatology.com/topics/practice-management/five-ways-to-promote-new-treatments/20001/The dermatology device market is booming. It takes particular skills to distinguish between those innovative technologies that provide a great value to your patients and those that are less about substance and more about sexy marketing. Likewise, your current patients and “lurkers” on your social meUX – a better user experience for better marketing results
https://practicaldermatology.com/topics/practice-management/ux-a-better-user-experience-for-better-marketing-results/19997/You already understand the importance of providing a good patient experience in your practice. But do you extend that principle to marketing, providing a good experience to website users? This short video from Ekwa Marketing explains the basics of UX (user experience) and how you can improve it.Learning to Improve Patient Care
https://practicaldermatology.com/series/dermatology-education-foundation/learning-to-improve-patient-care/19991/Wendy Cantrell, CRNP, DNP says one take-home pearl she's especially happy to be taking home came from Hilary Baldwin's session on keloids. She now has a new treatment algorithm plus tips for talking to patients about this difficult to treat condition.Tips for making sense of your reopening schedule
https://practicaldermatology.com/topics/practice-management/tips-for-making-sense-of-your-reopening-schedule/19833/So many patients. So few appointment openings. How in the world can you make your post-pandemic schedule work? Check out the latest video from Ekwa Marketing for some tips and insights.DermWireTV: COVID-19 Loans, Taltz for Peds, Finacea Returns
https://practicaldermatology.com/topics/practice-management/dermwiretv-covid-19-loans-taltz-for-peds-finacea-returns/19808/SBA Loans and Paycheck Protection Program (PPP) loans for practices impacted by the coronavirus pandemic are among the options addressed in a new video series, “Coping with COVID-19.” Eli Lilly and Company's Taltz is now approved to manage moderate to severe plaque psoriasis in pediatric patients aPossible Reasons for Low Search Rankings of your Dermatology Practice Website
https://practicaldermatology.com/topics/practice-management/possible-reasons-for-low-search-rankings-of-your-dermatology-practice-website/19626/Improving the search engine ranking of your dermatology practice website helps you expand your outreach rapidly. This Ekwa Marketing video contains information related to the five most important aspects related to your website that you should audit to help improve its search engine rankings.