Showing 251-260 of 792 results for "".
Integrating Public Relations and SEO to Promote Your Practice
https://practicaldermatology.com/topics/practice-management/integrating-public-relations-and-seo-to-promote-your-practice/21524/Dermatologists can reap the benefits of creating an integrated online marketing campaign that combines the strengths of PR and SEO.Create an Effective Welcome Video, an Ekwa.com Educational Video
https://practicaldermatology.com/topics/practice-management/create-an-effective-welcome-video/19311/An effective welcome video not only introduces you to potential patients, it also begins a dialogue. Plus, it enhances the marketing value of your site. Susan Hutson from the Ekwa marketing team (Ekwa.com) explains how to create and post a winning video. For more information, see the “Marketing MattInside Google Maps and Google My Business
https://practicaldermatology.com/topics/practice-management/inside-google-maps-and-google-my-business/22069/Discover how to harness these useful marketing tools for your dermatology practice.Finding Influencers to Promote Your Dermatology Practice
https://practicaldermatology.com/topics/practice-management/finding-influencers-to-promote-your-dermatology-practice/23757/Influencer marketing is not simply a form of paid advertisement; it is based on a mutually beneficial partnership.Telephone Mystery Shopping and Converting New Patients
https://practicaldermatology.com/issues/april-2025/telephone-mystery-shopping-and-converting-new-patients/35621/Even with today’s market focused on online digital marketing, a practice’s biggest revenue source opportunity still seems to be the phones. The first interaction most new patients have with a practice is on the phone, which used to be about 99% of the time; now, we believe it is about 80%.Five strategies to make the most of prejuvenation-minded dermatology
https://practicaldermatology.com/topics/practice-management/five-strategies-to-make-the-most-of-prejuvenation-minded-dermatology/20042/Congratulations! You, as a practice, were experts in “prejuvenation” well before it was a buzzy term. It is one thing to have a menu of "prevention" and "rejuvenation" oriented services and expertise. It is quite another way to market those services and skills to satisfy the next-generation patient’Re-opening and re-staffing: what to expect
https://practicaldermatology.com/topics/practice-management/re-opening-and-re-staffing-what-to-expect/19817/Reviving your dermatology practice is a team effort. You cannot do it without the support of your staff. This Ekwa Marketing video offers some tips to help navigate the logistics of staffing and keep everyone safe.Derm 2020: What’s New and in the Pipeline
https://practicaldermatology.com/topics/aesthetics-cosmeceuticals/derm-2020-whats-new-and-in-the-pipeline/19742/Michael Gold, MD shares insights on advances in aesthetic and medical dermatology, from novel devices to a new acne combination treatment being studied to skincare products, toxins and fillers coming to the US market.Gettin' Social With It
https://practicaldermatology.com/topics/practice-management/gettin-social-with-it/19728/An online presence is important, maybe even essential. But there are right and wrong ways to approach social media marketing. Joel Cohen, MD talks to Risa Luksa about the practices and pitfalls of social media.The Importance of Link Building_Part2
https://practicaldermatology.com/topics/practice-management/the-importance-of-link-building-part2/18544/Why is link-building important and how do you do it right? In the second of a 2-part series, Susan Hudson and Jamie Edson discuss ways to build natural and beneficial links. This video is part of a comprehensive suite of Ekwa.com Marketing Educational videos.