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Utilizing Digital Marketing for the Success of Your Dermatology Practice
https://practicaldermatology.com/topics/practice-management/marketingsuccess/19533/Marketing your dermatology services digitally is sine-qua-non in today's world. If you are not already doing so, you need to start as soon as possible. This Ekwa Marketing video explains five ingredients which are essential for a successful digital marketing strategy.Instagram Marketing for Your Dermatology Practice
https://practicaldermatology.com/topics/practice-management/instagram-marketing-for-your-dermatology-practice/18212/The growth of Instagram over the years has ensured it has an immense audience across the globe. This Ekwa Marketing video demonstrates how you can use Instagram as a tool for promoting your dermatology practice.What's your Mobile Engagement Quotient?
https://practicaldermatology.com/topics/practice-management/meq/18486/Do you know your mobile engagement quotient? Do you even know what MEQ is? To connect with and expand your patient base, you need to enhance mobile engagement. Learn what you need to know in this Ekwa.com Marketing Educational video.Customized Skincare Recommendations
https://practicaldermatology.com/topics/aesthetics-cosmeceuticals/customized-skincare-recommendations/18490/There is no one formulation that is right for every patient. Dr. Humphrey shares some of her favorite ingredients and types of products for patients in every decade of life.Tailoring Your Consultations for Male Patients
https://practicaldermatology.com/topics/aesthetics-cosmeceuticals/tailoring-your-consultations-for-male-patients/18700/The injector must be familiar with strategies to achieve a satisfactory outcome. It's important to understand the male facial anatomy and know what features are desirable. Terrence Keaney, MD, explains.What Do You Expect?
https://practicaldermatology.com/topics/aesthetics-cosmeceuticals/what-do-you-expect/18751/By Emmy Graber, MD and Seemal R. Desai, MDDo you always show prospective patients your best photos? Sometimes it's good to show the average result. Dr. Graber discusses this and other aspects of expectation management for cosmetic interventions.Online Reputation Management: Take Charge
https://practicaldermatology.com/topics/practice-management/online-reputation-management-take-charge/18601/Why is reputation management important for healthcare practices? Medical practices have an expectation to protect. Negative opinions can be shred quickly and widely, swaying patient opinion. A majority of individuals (88%) trust online reviews as much as personal recommendations, according to researUnderstanding the Cosmetic Patient
https://practicaldermatology.com/topics/practice-management/understanding-the-cosmetic-patient/18785/Laurie Hurt, Marketing Director for Cosmetic Surgery and Dermatology at CareCredit, shares insights on the research and buying habits of cosmetic surgery patients gleaned from The Path to Purchase Study.Driving Growth in the Dermatology Practice
https://practicaldermatology.com/topics/practice-management/driving-growth-in-the-dermatology-practice/18630/Robert Rullo reminds dermatologists to think beyond being just a clinician and to remember they are also running a business. He discusses key business philosophies clinicians need to be aware of and common obstacles that inhibit geometric practice growth. GenerationsTravelers Beware: Infectious Skin Dermatoses
https://practicaldermatology.com/topics/general-topics/travelers-beware-infectious-skin-dermatoses/18691/Theodore Rosen, MD and Natasha Mesinkovska, MD talk to Derm Insider host Neal Bhatia, MD about traveler maladies that affect the skin. Drs. Rosen and Mesinkovska run down diagnostic and treatment pearls for conditions ranging from parasitic infections to bed bug bites to emerging infections. They al