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DermWireTV: A Review of 2021
https://practicaldermatology.com/series/dermwire-tv/dermwiretv-a-review-of-2021/20039/This special edition of DermWireTV reviews some of the trends that shaped the dermatology space in 2021. The availability of vaccinations against SARS-CoV-2 brought concerns about potential cutaneous reactions. Physicians in 2021 saw a decrease in salary, as the physician employment trend continuedFive ways to promote new treatments
https://practicaldermatology.com/topics/practice-management/five-ways-to-promote-new-treatments/20001/The dermatology device market is booming. It takes particular skills to distinguish between those innovative technologies that provide a great value to your patients and those that are less about substance and more about sexy marketing. Likewise, your current patients and “lurkers” on your social meUX – a better user experience for better marketing results
https://practicaldermatology.com/topics/practice-management/ux-a-better-user-experience-for-better-marketing-results/19997/You already understand the importance of providing a good patient experience in your practice. But do you extend that principle to marketing, providing a good experience to website users? This short video from Ekwa Marketing explains the basics of UX (user experience) and how you can improve it.Learning to Improve Patient Care
https://practicaldermatology.com/series/dermatology-education-foundation/learning-to-improve-patient-care/19991/Wendy Cantrell, CRNP, DNP says one take-home pearl she's especially happy to be taking home came from Hilary Baldwin's session on keloids. She now has a new treatment algorithm plus tips for talking to patients about this difficult to treat condition.DermWireTV: COVID-19 Loans, Taltz for Peds, Finacea Returns
https://practicaldermatology.com/topics/practice-management/dermwiretv-covid-19-loans-taltz-for-peds-finacea-returns/19808/SBA Loans and Paycheck Protection Program (PPP) loans for practices impacted by the coronavirus pandemic are among the options addressed in a new video series, “Coping with COVID-19.” Eli Lilly and Company's Taltz is now approved to manage moderate to severe plaque psoriasis in pediatric patients aIncrease Engagement on Your Practice Facebook Page
https://practicaldermatology.com/topics/practice-management/facebook-engagement/18235/There are standard, contemporary and emerging ways to add more excitement to your Facebook network. As a digital marketer, you should identify and adopt the best practices. This includes generating & sharing unique content that your dermatology website generates and collaborating with blog ownerIn-depth Content
https://practicaldermatology.com/topics/practice-management/in-depth-content/18306/Crisp, concise content is the need of the hour when it comes to your dermatology website. This Ekwa Marketing video outlines how you can achieve this with the help of short, bite-sized answers to long-tail questions that can then be shared on your site and social media.excel V for Veins
https://practicaldermatology.com/topics/aesthetics-cosmeceuticals/excel-v-for-veins/18460/excel V utilizes two proven wavelengths to address vascular lesions on the face and body. Watch as these leg veins disappear after a single session of excel V.Avoid Common Mistakes: Create Press Releases that Get Noticed
https://practicaldermatology.com/topics/practice-management/pressreleases/18466/Media coverage is a great way to gain exposure for a dermatologist or a practice. Reporters and editors filter through hundreds of pitches daily. Here's how to select topics, craft a release, and be successful in this Ekwa.com Marketing Educational video.Brian Biesman: "If I could…"
https://practicaldermatology.com/topics/practice-management/brian-biesman-if-i-could-/19045/If he could buy any one device or laser for his laser and facial surgery center in Nashville, what would Dr. Biesman choose? Watch to find out and learn why he'd make that choice.