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Exceeding Expectations: How One Device Transformed My Operations of Treating Acne and Rosacea
https://practicaldermatology.com/topics/general-topics/exceeding-expectations-how-one-device-transformed-my-operations-of-treating-acne-and-rosacea/20016/Dr. Jeffrey M. Weinberg is a dermatologist in Forest Hills, New York and is affiliated with multiple hospitals in the area, including Mount Sinai Hospital. With more than 20 years of practice, he is familiar with the various acne and rosacea treatments but found the Aerolase Neo Elite® to be the mosASDS Preview: Advancing Diversity, Equity, and Inclusion
https://practicaldermatology.com/conferences/asds-2021/asds-preview-advancing-diversity-equity-and-inclusion/20013/The 2021 ASDS Virtual Annual Meeting will feature a diversity, equity, and inclusion session for the first time. Jeanine Downie, MD previews the session and the speakers and discusses why addressing these issues is critical for improving patient care.UX – a better user experience for better marketing results
https://practicaldermatology.com/topics/practice-management/ux-a-better-user-experience-for-better-marketing-results/19997/You already understand the importance of providing a good patient experience in your practice. But do you extend that principle to marketing, providing a good experience to website users? This short video from Ekwa Marketing explains the basics of UX (user experience) and how you can improve it.The Importance of Continuing Education
https://practicaldermatology.com/series/dermatology-education-foundation/the-importance-of-continuing-education/19993/Continuing education is important for all dermatology PAs, NPs, and physicians. Julie Harper, MD says educational meetings like DERM2021 offer a great opportunity to learn about what's new and how to combine therapies to provide the best care for patients.Integrative Approaches to Skincare: What is the Evidence?
https://practicaldermatology.com/conferences/aad-2021/integrative-approaches-to-skincare-what-is-the-evidence/19922/Alternative approaches to care may offer benefits for patients—especially when combined with conventional medical approaches. Peter Lio, MD discusses the reasons patients may turn to alternative approaches for acne, eczema, hair loss, and more. He touches on potential biases in looking at the data aSEO essentials – don’t underestimate the importance of NAP
https://practicaldermatology.com/topics/practice-management/seo-essentials-dont-underestimate-the-importance-of-nap/19904/You have probably heard the term NAP consistency. If you have ever wondered exactly what it is, why it matters, and how to fix NAP problems, check out this short video from Ekwa Marketing.Flappers: 2020 Edition
https://practicaldermatology.com/topics/aesthetics-cosmeceuticals/flappers-2020-edition/19735/Flaps can be intimidating, but with planning and skillful execution, they can be quite effective. Andrew Kaufman, MD discusses technique with host Joel L. Cohen, MD.Emerging Therapies for AD
https://practicaldermatology.com/topics/atopic-dermatitis/emerging-therapies-for-ad/19639/Increased knowledge of the pathogenesis of AD has led to therapeutic advances for patients, says Emma Guttman, MD.Increase Engagement on Your Practice Facebook Page
https://practicaldermatology.com/topics/practice-management/facebook-engagement/18235/There are standard, contemporary and emerging ways to add more excitement to your Facebook network. As a digital marketer, you should identify and adopt the best practices. This includes generating & sharing unique content that your dermatology website generates and collaborating with blog ownerQuality Content is Essential for Dermatology Practice Websites
https://practicaldermatology.com/topics/practice-management/quality-content-/18459/Content is king, and Google defines content quality. Well-written error-free text is essential, but credibility, originality, and relevance are also important. This Ekwa.com Marketing Educational video tells you what you need to know.