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Stand Out From the Pack
https://practicaldermatology.com/topics/practice-management/stand-out-from-the-pack/23975/How to get ahead of National Healthy Skin Month.Five ways to “get real” via marketing and the power of authenticity
https://practicaldermatology.com/topics/practice-management/five-ways-to-get-real-via-marketing-and-the-power-of-authenticity/20058/Let’s get real. Authenticity matters to today’s health care consumers. In this video, Ekwa Marketing (www.ekwa.com) walks dermatology practices through five ways to stand out from the pack. We encourage all providers to consider how the likes of the ingredients they use, the vendors they patronize,Four Gen Z trends that dermatology practices should know
https://practicaldermatology.com/topics/practice-management/four-gen-z-trends-that-dermatology-practices-should-know/20007/As Generation Z continues to mature, their behaviors as consumers will increasingly guide how practices and other organizations appeal to them. Why not get a jumpstart? At Ekwa Marketing, we got into the heads of a generation that is increasingly exerting its influence on household buying decisionsUX – a better user experience for better marketing results
https://practicaldermatology.com/topics/practice-management/ux-a-better-user-experience-for-better-marketing-results/19997/You already understand the importance of providing a good patient experience in your practice. But do you extend that principle to marketing, providing a good experience to website users? This short video from Ekwa Marketing explains the basics of UX (user experience) and how you can improve it.Learning to Improve Patient Care
https://practicaldermatology.com/series/dermatology-education-foundation/learning-to-improve-patient-care/19991/Wendy Cantrell, CRNP, DNP says one take-home pearl she's especially happy to be taking home came from Hilary Baldwin's session on keloids. She now has a new treatment algorithm plus tips for talking to patients about this difficult to treat condition.The Importance of Continuing Education
https://practicaldermatology.com/series/dermatology-education-foundation/the-importance-of-continuing-education/19993/Continuing education is important for all dermatology PAs, NPs, and physicians. Julie Harper, MD says educational meetings like DERM2021 offer a great opportunity to learn about what's new and how to combine therapies to provide the best care for patients.Scientifically Speaking: New Directions in Acne Management, Part 1
https://practicaldermatology.com/series/scientifically-speaking/scientifically-speaking-new-directions-in-acne-management-part-1/19939/The recognition that inflammation is at the heart of acne has led to changes in management approaches and better understanding of how treatments work. In the first of a 2-part series, host Joel L. Cohen, MD talks to Diane Berson, MD; Linda Stein Gold, MD; and Emil Tanghetti, MD about acne approachesSEO essentials – don’t underestimate the importance of NAP
https://practicaldermatology.com/topics/practice-management/seo-essentials-dont-underestimate-the-importance-of-nap/19904/You have probably heard the term NAP consistency. If you have ever wondered exactly what it is, why it matters, and how to fix NAP problems, check out this short video from Ekwa Marketing.Scientifically Speaking: Sunscreen Facts from Steven Wang, MD
https://practicaldermatology.com/topics/skin-cancer-photoprotection/scientifically-speaking-sunscreen-facts-from-steven-wang-md/19862/Which sunscreen ingredients work best? How can dermatologists get patients to apply properly? And what is the role for sun protective clothing? Host Joel L. Cohen, MD talks to Steven Wang, MD, about facts and misconceptions in the science of sun protection.Tips for making sense of your reopening schedule
https://practicaldermatology.com/topics/practice-management/tips-for-making-sense-of-your-reopening-schedule/19833/So many patients. So few appointment openings. How in the world can you make your post-pandemic schedule work? Check out the latest video from Ekwa Marketing for some tips and insights.