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Making the most of video marketing
https://practicaldermatology.com/topics/practice-management/making-the-most-of-video-marketing/19940/If you are looking for a way to make your dermatology content more personal, more engaging, and more popular – then you probably need to incorporate more videos. The latest update from Ekwa Marketing covers the basics of how to do just that.DermWireTV: AIRE SkinStore, Telehealth Cuts Consult Wait Times, Social Media and Realistic Expectations
https://practicaldermatology.com/topics/practice-management/dermwiretv-aire-skinstore-telehealth-cuts-consult-wait-times-social-media-and-realistic-expectations/19874/Launching with seven skincare brands, AIRE SkinStore allows dermatologists across the country to curate product recommendations, while providing discounts for their patients, says creator Dhaval Bhanusali, MD. Use of store-and-forward telemedicine can cut wait times for dermatology consults from 84Microneedling - The essential gateway technology for your growing practice
https://practicaldermatology.com/topics/aesthetics-cosmeceuticals/microneedling-the-essential-gateway-technology-for-your-growing-practice/19809/In this webinar, Lesley Clark-Loeser, MD, FAAD discusses microneedling, its growth in the industry and why every practice should offer the gateway technology. Dr. Clark-Loeser discusses the latest microneedling device introduced into her practice – the Exceed™ medical microneedling device – and theSCALE 2019: Meeting Highlights from Music City
https://practicaldermatology.com/topics/practice-management/scale-2019-meeting-highlights-from-music-city/19619/With an emphasis on both medical and cosmetic dermatology as well as practice management, Music City Scale or the Symposium for Cosmetic Advances and Laser Education has something for everyone, organizers says. Co-chairs Michael Gold, MD and Brian Biesman, MD are joined by several presenters to discMaximize the marketing benefits of new dermatology devices
https://practicaldermatology.com/topics/practice-management/maximize-the-marketing-benefits-of-new-dermatology-devices/18354/New equipment and devices can mean new patients pouring through the doors of your dermatology office – but only if you market them effectively. Check out this Ekwa Marketing educational video to find out the best way to spread the word, and what marketing pitfalls to avoid.Cash Savings Alternative: Increase Returns & Maintain Liquidity
https://practicaldermatology.com/topics/practice-management/cash-savings-alternative-increase-returns-maintain-liquidity--wnhimepo/18366/OJM Group Director of Financial Advisors Michael Lewellen, CFP provides an overview and financial example of a cash savings alternative that offers 100% liquidity while providing a higher return than traditional investment vehicles. Click here to request or download a free copy of Wealth ProtectionNew Medicare Cards Are Coming: Be Prepared
https://practicaldermatology.com/topics/practice-management/new-medicare-cards-are-coming-be-prepared/20642/The Medicare Beneficiary Identifier (MBI) will replace the existing Social Security-based Health Insurance Claim Number (HICN). Here's what you need to know.Caught In The Middle
https://practicaldermatology.com/topics/aesthetics-cosmeceuticals/caught-in-the-middle/20665/Understanding how RF microneedling fits into today's cosmetic practice.New Sunscreens Make a Splash in 2017
https://practicaldermatology.com/topics/skin-cancer-photoprotection/new-sunscreens-make-a-splash-in-2017/20721/May is National Skin Care Awareness Month. Time to get up to date on sunscreen innovations.The “Aged Microenvironment”: New Understandings of Melanoma Spread and Aggression
https://practicaldermatology.com/topics/skin-cancer-photoprotection/the-aged-microenvironment-new-understandings-of-melanoma-spread-and-aggression/20863/New research sheds light on pathways through which melanoma may become more aggressive.