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Content Marketing
https://practicaldermatology.com/topics/practice-management/content-marketing/18316/Native advertising can help overcome shortcomings in your dermatology content distribution. This Ekwa Marketing video shows you how to do this.Dermatology Marketers Should Optimize Videos for Better Results
https://practicaldermatology.com/topics/practice-management/videocontent/18323/Creating video content is important for the promotion of your dermatology practice and it's time to start, if you haven't already done so. This Ekwa Marketing video explains how you can do this and achieve higher search rankings for your dermatology videos and integrate video marketing successfullyImproving Therapeutic Outcomes for Acne Patients Using Topical Medications
https://practicaldermatology.com/topics/practice-management/improving-therapeutic-outcomes-for-acne-patients-using-topical-medications/20403/Four pearls for making today's acne therapies work for your patients.Go Big or Go Home? Taking MIPS to The Max
https://practicaldermatology.com/topics/practice-management/go-big-or-go-home-taking-mips-to-the-max/20696/Part three in a three-part series on the MIPS “pick-your-pace” transition.Elections and Markets, Encore and Biofrontera Launches, More
https://practicaldermatology.com/topics/practice-management/dermwiretv-elections-and-markets-encore-and-biofrontera-launches-more/18564/Election years bring market uncertainty, but should you be making any changes to your portfolio now? Financial experts weigh in on why—no matter the results—there's no need for panic. Allergan launches a new campaign, ActuallySheCan, to empower young women. Several new products are now available forFacebook Graph Search-An Important Marketing Tool for Doctors
https://practicaldermatology.com/topics/practice-management/facebook-graph-search-an-important-marketing-tool-for-doctors/18931/Graph searching is the latest tool offered by Facebook. Here's what it is and how you can use it in your practice. An Ekwa Marketing Educational video.My Dermatology Wish List
https://practicaldermatology.com/topics/practice-management/my-dermatology-wish-list/18911/What is Dr. Bill Ju's wish for dermatology? The President of Advancing Innovation in Dermatology wants to continue to grow entrepreneurship as a grassroots effort. He'd like to see more support for young ideas and young thinkers.Google Maps: It's More Important Than You Think
https://practicaldermatology.com/topics/practice-management/google-maps-it-s-more-important-than-you-think/18997/An Ekwa Marketing education video (Ekwa.com). Google map results are important to provide your practice a page one listing for Google search results and provides a way for patients to find you easily. Google Map listings improve your SEO, too!Injectable Pearl: Microcannulas
https://practicaldermatology.com/topics/aesthetics-cosmeceuticals/injectable-pearl-microcannulas/19087/The microcannula is changing the art of aesthetic injectables but it's not right in very situation. Key to success is knowing when to use the cannula versus a needle, says Julius Few, MD.DermwireTV — Valeant Ups Allergan Bid, Nestle Buys Injectables, and Allergan Makes Its Case
https://practicaldermatology.com/series/dermwire-tv/dermwiretv-mdash-valeant-ups-allergan-bid-nestle-buys-injectables-and-allergan-makes-its-case/19128/BREAKING NEWS: Valeant has increased its offer for Allergan to $72 per share. Read more. Valeant sells the rights to its aesthetic injectables to Nestle, while Allergan touts physician support and challenges Valeant's business model. In this week's edition of DermWireTV, learn about Valeant's lates