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Dermatology SEO for the New Year
https://practicaldermatology.com/topics/practice-management/newyearseo/18396/The rules of Search Engine Optimization (SEO) have changed dramatically, and even more changes are expected in the new year. Find out if your SEO strategy is outdated, and what you need to do about it in this Ekwa.com Marketing Educational video.See Here! How to Make the Most of Visual Content
https://practicaldermatology.com/topics/practice-management/visual-content/18410/It's not enough to simply have visual content on your website; you must use visual content in the right way to promote your practice and optimize your online marketing strategy. Learn how to stand out and reach patients in this Ekwa.com Marketing Educational video.The single most important aspect of an online initiative...
https://practicaldermatology.com/topics/practice-management/the-single-most-important-aspect-of-an-online-initiative-/18464/Fill In the Blank...In this installment Darren Seigel, Esq. explains how to ensure success with any online marketing initiative for an aesthetic practice.Utilizing different Social Media Platforms for any practice
https://practicaldermatology.com/topics/practice-management/utilizing-different-social-media-platforms-for-any-practice/19094/Social Media allows for a whole new stepping stone when implementing the various forms into your marketing efforts. This webinar discusses the different social media platforms available and how to utilize them in your social media marketing efforts to it's fullest capacity. When implemented and usedSix simple tips for an excellent dermatology website design
https://practicaldermatology.com/topics/practice-management/six-simple-tips-for-an-excellent-dermatology-website-design/20068/Is your website design outdated? Are you dreading the redesign? If so, check out this short video from Ekwa Marketing (www.ekwa.com) for tips on making the most of your redesign.Five ways marketing can fight the winter practice doldrums
https://practicaldermatology.com/topics/practice-management/five-ways-marketing-can-fight-the-winter-practice-doldrums/20036/The holiday season creeps up on us earlier and earlier each year. Let’s resolve to be prepared! You can fight the slow season and winter doldrums by marketing to what makes this time of the year so special. There no longer has to be a slowdown. You can be busy year-round – and that is reason to celeDermatology SEO trend alert: voice search
https://practicaldermatology.com/topics/practice-management/dermatology-seo-trend-alert-voice-search/19883/One of the hottest trends in internet search is voice-powered technology. What does that mean for your dermatology website? Watch this short video from Ekwa Marketing to find out.Scientifically Speaking: The Truth About Skincare
https://practicaldermatology.com/series/scientifically-speaking/scientifically-speaking-the-truth-about-skincare/19876/From workhorse ingredients like antioxidants and retinol to newer molecules that address pigmentation and aging, there is a lot of noise in the skincare marketplace. And that's without talking about "natural" formulations. Joel L. Cohen, MD gets to the heart of the science, in a conversation with DeRF Technologies: What should you know?
https://practicaldermatology.com/series/scientifically-speaking/rf-technologies-what-should-you-know/19848/With so many radiofrequency devices now on the market and new ones in development, aesthetic specialists need to know how to select the proper tool for each patient need. E. Victor Ross, MD and Erez Dayan, MD join host Joel L. Cohen, MD to go beyond the marketing jargon to assess the science and cliMarketing Tips: WIFM?
https://practicaldermatology.com/topics/practice-management/marketing-tips-wifm/19060/When you want to succeed, think about "What's in it for me?"--from the patient perspective. IF Marketing's Tracy Drumm explains.