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- SARS-CoV-2 and the Skin: Inside the COVID-19 Dermatology Registry https://practicaldermatology.com/conferences/aad-2021/sars-cov-2-and-the-skin-inside-the-covid-19-dermatology-registry/19921/From COVID Toes to COVID Arms, dermatologic manifestations of SARS-CoV-2 infection and COVID-19 vaccination abound. Esther Freeman, MD, PhD, Director of the COVID-19 Dermatology Registry provides an overview of findings and shares information about the relatively new vaccine registry.
- Scientifically Speaking: The Truth About Skincare https://practicaldermatology.com/series/scientifically-speaking/scientifically-speaking-the-truth-about-skincare/19876/From workhorse ingredients like antioxidants and retinol to newer molecules that address pigmentation and aging, there is a lot of noise in the skincare marketplace. And that's without talking about "natural" formulations. Joel L. Cohen, MD gets to the heart of the science, in a conversation with De
- Put your dermatology practice on the map with Google my Business https://practicaldermatology.com/topics/practice-management/put-your-dermatology-practice-on-the-map-with-google-my-business/19633/Have you ever wondered why Google maps shows so much information about some dermatology practices, and so little about others? The answer is “Google my Business.” This video from Ekwa Marketing explains what it is, and how to optimize your profile.
- Using Pinterest for your Healthcare or Dental Practice https://practicaldermatology.com/topics/practice-management/using-pinterest-for-your-healthcare-or-dental-practice/18650/There's a growing social media platform that can enhance your digital marketing program. Pinterested in learning more? Pinterest has quickly emerged as a new-age marketing tool for business. Learn more from The Ekwa Marketing team in this Ekwa.com educational video.
- Create an Effective Welcome Video, an Ekwa.com Educational Video https://practicaldermatology.com/topics/practice-management/create-an-effective-welcome-video/19311/An effective welcome video not only introduces you to potential patients, it also begins a dialogue. Plus, it enhances the marketing value of your site. Susan Hutson from the Ekwa marketing team (Ekwa.com) explains how to create and post a winning video. For more information, see the “Marketing Matt
- Connecting with Industry https://practicaldermatology.com/series/dermatology-education-foundation/connecting-with-industry/19990/Beyond offering attendees a chance to network with one another, Dermatology Education Foundations meetings are a chance for attendees and industry to interact. Wendy Cantrell, CRNP, DNP says it's great to learn from these knowledgeable representatives, plus an excellent time to tell them how they ca
- Scientifically Speaking: Diagnosing and Treating Hair Loss, Part 2 https://practicaldermatology.com/series/scientifically-speaking/scientifically-speaking-diagnosing-and-treating-hair-loss-part-2/19958/From PRP to surgical updates and long-standing interventions, there are many options to address hair loss. It's essential to know the risks and benefits of treatments, including combinations. Host Joel L. Cohen, MD discusses options for hair loss with Marc Avram, MD, Cheryl Burgess, MD, and Reena Jo
- DermWireTV: Galderma Gets Cheeky, COVID Vax & Skin, AKN Classification https://practicaldermatology.com/series/dermwire-tv/dermwiretv-galderma-gets-cheeky-covid-vax-skin-akn-classification/19955/Only a small percentage of patients have skin reactions to COVID-19 vaccines, but true allergic reactions must be identified. FDA approves Restylane Contour from Galderma. New classification may aid treatment selection or acne keloidalis.
- Making the most of video marketing https://practicaldermatology.com/topics/practice-management/making-the-most-of-video-marketing/19940/If you are looking for a way to make your dermatology content more personal, more engaging, and more popular – then you probably need to incorporate more videos. The latest update from Ekwa Marketing covers the basics of how to do just that.
- Popup Subscription Forms: Could They be Costing you Potential Patients? https://practicaldermatology.com/topics/practice-management/popup/18364/If you are using popup subscription forms to build your email list, you could be losing potential patients while you gain subscribers. Watch this video from Ekwa.com to learn how to avoid common mistakes and build a strong mailing list the right way.