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DermWireTV: Spevigo for GPP; Derms on Acne Experience; IFPA Takes PsO to the Gaming World; La Roche-Posay at the US Open
https://practicaldermatology.com/topics/skin-cancer-photoprotection/dermwiretv-spevigo-for-gpp-derms-on-acne-experience-ifpa-takes-pso-to-the-gaming-world-la-roche-posay-at-the-us-open/20136/Boehringer Ingelheim’s Spevigo is the first FDA-approved treatment option for generalized pustular psoriasis (GPP) flares in adults. Spesolimab is a novel, selective antibody that blocks the activation of the interleukin-36 receptor. Dermatologists, dermatology physician assistants, and dermatologyFive ways you are sabotaging your local SEO
https://practicaldermatology.com/topics/practice-management/five-ways-you-are-sabotaging-your-local-seo/20114/Local SEO (search engine optimization) is the foundation of dermatology marketing. Are you sabotaging yours? Watch this Ekwa Marketing (www.ekwa.com) video to find out!SEO basics- Google ranking factors that you can’t afford to ignore
https://practicaldermatology.com/topics/practice-management/seo-basics-google-ranking-factors-that-you-cant-afford-to-ignore/20086/Are you overwhelmed by the abundance of SEO tips and Google ranking factors? At a loss for where to focus your efforts? Check out this video from Ekwa Marketing (www.ekwa.com) for the shortlist of what really matters in dermatology marketing.DermWireTV Extra: Lubriderm Launches Skin Scholarship with the NHHF
https://practicaldermatology.com/series/dermwire-tv/dermwiretv-extra-lubriderm-launches-skin-scholarship-with-the-nhhf/20060/Suzanne Goldstein, Senior Director of Marketing for Lubriderm, explains the Skin Scholarship sponsored by Lubriderm and created in partnership with the National Hispanic Health Foundation (NHHF). This scholarship program aims to increase representation and accessibility within the field.Attend High-Quality Sessions at DERM2021
https://practicaldermatology.com/series/dermatology-education-foundation/attend-high-quality-sessions-at-derm2021/19966/Sandri Johnson, FNP-BC says she’s looking forward to attending this year’s DERM2021 NP/PA CME Conference, interacting with colleagues face-to-face, and going to high-quality, educational sessions to learn about what’s new in dermatology.Scientifically Speaking: New Directions in Acne Management, Part 1
https://practicaldermatology.com/series/scientifically-speaking/scientifically-speaking-new-directions-in-acne-management-part-1/19939/The recognition that inflammation is at the heart of acne has led to changes in management approaches and better understanding of how treatments work. In the first of a 2-part series, host Joel L. Cohen, MD talks to Diane Berson, MD; Linda Stein Gold, MD; and Emil Tanghetti, MD about acne approachesSEO essentials – don’t underestimate the importance of NAP
https://practicaldermatology.com/topics/practice-management/seo-essentials-dont-underestimate-the-importance-of-nap/19904/You have probably heard the term NAP consistency. If you have ever wondered exactly what it is, why it matters, and how to fix NAP problems, check out this short video from Ekwa Marketing.Keeping SEO a Priority When Managing Your Budget during COVID
https://practicaldermatology.com/topics/practice-management/keeping-seo-a-priority-when-managing-your-budget-during-covid/19873/With rising expenses and shrinking budgets, many dermatology practices are putting SEO on pause. Is that a wise move? Watch the latest video from Ekwa Marketing to find out.Scientifically Speaking: Sunscreen Facts from Steven Wang, MD
https://practicaldermatology.com/topics/skin-cancer-photoprotection/scientifically-speaking-sunscreen-facts-from-steven-wang-md/19862/Which sunscreen ingredients work best? How can dermatologists get patients to apply properly? And what is the role for sun protective clothing? Host Joel L. Cohen, MD talks to Steven Wang, MD, about facts and misconceptions in the science of sun protection.Tips for making sense of your reopening schedule
https://practicaldermatology.com/topics/practice-management/tips-for-making-sense-of-your-reopening-schedule/19833/So many patients. So few appointment openings. How in the world can you make your post-pandemic schedule work? Check out the latest video from Ekwa Marketing for some tips and insights.